Placecast™, Publication Date 2023.03.10

On March 10, 2023, Motionworks published an update to its Placecast™ by Date product. While the end-user schemas have not changed, the data pipeline process used to generate the changes was updated based on internal audits and quality assurance processes.

The following areas were updated during this process:

  • Update seasonal methods and first-party data associated with medical offices. The change has a direct effect on unfocused medical offices and other similar locations in the region, but smaller impacts may be observed in other place types with significant numbers of unfocused locations like drug stores and retail outlets. (#284)
  • Implemented a 'cleared' list of places for which information is available. This list will be updated for each release with the count of cleared places by place type, new additions to the cleared list, and places removed from the cleared list from the prior release. (#198)
    Note: This change does affect the quality checks below. Information reported in the Quality Assurance Summary only includes places from the cleared list from vintage 2023.03.10 onward)

Changes by Place Type

With each new release of Placecast by Date, Motionworks reviews changes at each place type and reports whether the place had a material change in an hourly visit estimate. These changes are reported in the table below and visualized in this PDF.

Place TypeTotal PlacesImmaterial Change*Less Than 5%Less than 10%Less than 50%Less than 100%Greater than 100%
Total99,40889,8772,87789645001,17088
Airport Concourse24624600000
Airport Terminal14214200000
Amusement Park121200000
Auto Dealership54854800000
Bank72371670000
Bar15,47715,2432310201
Bus Garage Routes24324300000
Business1,10397697111315
Car Wash Facility373600001
Casino656410000
Coffee Shop212100000
Commercial Airport29028910000
Community Center151500000
Convenience Store16,46116,05438901332
Convention Center212000001
Country Club505000000
Drugstore9,6219,3143061000
Event Facility454410000
Ferry4400000
Fire Department232300000
Food Court8800000
Fraternal Organization1,3251,32500000
Gas Station1,146941107206891
General Aviation Airport535300000
Grocery Store13,16813,091700700
Gym2,5442,36294365110
Hospital44243930000
Hotel91991360000
Laundromat565600000
Lifestyle Center777520000
Liquor Store621607100112
Medical Office6593083950192646
Medical Office - Cardiology5391133547277652
Medical Office - Dentist Office28728700000
Medical Office - Dermatology556893941291915
Medical Office - Gastroenterology1951216742181
Medical Office - Neurology11377232560
Medical Office - Oncology435164864264412
Medical Office - Physical Therapy323200000
Medical Office - Primary Care5,8461,1864005452,89578238
Medical Office - Rheumatology7542132360
Medical Office - Women's Health538763167305581
Office Building263218482850
Outdoor Rec10610240000
Outlet Mall8874140000
Park212100000
Parking Structure12593320000
Pedestrian Plaza4400000
Quick Serve Restaurant914897170000
Residential Facility32019310701451
Rest Stop474700000
Retail12,79612,2025851017
Shopping Center34034000000
Shopping Mall446420251000
Sitdown Restaurant5,6195,4631521111
Spiritual Center141400000
Stadium10710700000
Theater520510100000
Tourist Attraction383800000
Trail1100000
Transit Hub252500000
Transit Station2,6222,62010001
University Dining4400000
Warehouse20720700000

*Immaterial changes are differences of less than ten visits per hour or if a place was new or modified.

Cleared Places by Place Type

Place TypePlacesNewly Added Cleared Places in Vintage 2023.03.10Removed Cleared Places in Vintage 2023.03.10
Total99,40899,4080
Airport Concourse2462460
Airport Terminal1421420
Amusement Park12120
Auto Dealership5485480
Bank7237230
Bar15,47715,4770
Bus Garage Routes2432430
Business1,1031,1030
Car Wash Facility37370
Casino65650
Coffee Shop21210
Commercial Airport2902900
Community Center15150
Convenience Store16,46116,4610
Convention Center21210
Country Club50500
Drugstore9,6219,6210
Event Facility45450
Ferry440
Fire Department23230
Food Court880
Fraternal Organization1,3251,3250
Gas Station1,1461,1460
General Aviation Airport53530
Grocery Store13,16813,1680
Gym2,5442,5440
Hospital4424420
Hotel9199190
Laundromat56560
Lifestyle Center77770
Liquor Store6216210
Medical Office6596590
Medical Office - Cardiology5395390
Medical Office - Dentist Office2872870
Medical Office - Dermatology5565560
Medical Office - Gastroenterology1951950
Medical Office - Neurology1131130
Medical Office - Oncology4354350
Medical Office - Physical Therapy32320
Medical Office - Primary Care5,8465,8460
Medical Office - Rheumatology75750
Medical Office - Women's Health5385380
Office Building2632630
Outdoor Rec1061060
Outlet Mall88880
Park21210
Parking Structure1251250
Pedestrian Plaza440
Quick Serve Restaurant9149140
Residential Facility3203200
Rest Stop47470
Retail12,79612,7960
Shopping Center3403400
Shopping Mall4464460
Sitdown Restaurant5,6195,6190
Spiritual Center14140
Stadium1071070
Theater5205200
Tourist Attraction38380
Trail110
Transit Hub25250
Transit Station2,6222,6220
University Dining440
Warehouse2072070

New or Modified Places

Place TypeNew or Modified Places in Vintage 2023.03.10
Bar2
Business1
Convenience Store2
Drugstore1
Gas Station2
Grocery Store68
Gym2
Retail6
Shopping Mall1

Future Roadmap

As Motionworks continues to expand its data sources, visits and occupancy at stations in transit systems listed in the table below will see changes in future releases of Placecast by Date.

Transit SystemReason for Change
BARTAdditional first-party data observations
City and County of San Francisco (Muni)Rescaling based on additional station places
City of Charlotte North Carolina (Lynx)Rescaling based on additional station places
County of Miami-DadeAdditional first-party data observations
Denton County Transportation AuthorityAdditional first-party data observations
King County (WA) Department of Metro TransitRescaling based on additional station places
Maryland Transit AdministrationAdditional first-party data observations
Northern Indiana Commuter Transportation DistrictAdditional first-party data observations
Portland TriMetAdditional first-party data observations
San Diego Metropolitan Transit SystemRescaling based on additional station places
Twin Cities (MN) Metro TransitRescaling based on additional station places

Quality Assurance Summary

The Quality Assurance table for Vintage 2023.03.10 represents the first time reporting only places on the cleared list (see Cleared Places by Place Type). The Vintage 2023.03.10 includes 99,409 cleared places with a total of 232,631 total hourly estimates of visitation and dwells. Vintage 2023.03.06 include 269,764 places with a total of 410,668 total hourly estimates of visitation and dwells.

Check TypeVintage 2023.03.06Vintage 2023.03.10
error_arrivals_age_impossible71 (0.02%)0 (0%)
error_arrivals_age_nonsensical0 (0%)0 (0%)
error_arrivals_negative0 (0%)0 (0%)
error_arrivals_summation0 (0%)0 (0%)
error_duplicate0 (0%)0 (0%)
error_dwell_arrival1 (0%)0 (0%)
error_dwell_departure0 (0%)0 (0%)
error_dwell_min_null0 (0%)0 (0%)
error_dwell_negative0 (0%)0 (0%)
error_dwell_resident33 (0.01%)0 (0%)
error_dwell_transfer0 (0%)0 (0%)
error_dwell_visitor66 (0.02%)0 (0%)
error_dwell_worker0 (0%)0 (0%)
error_missing7,678 (1.85%)0 (0%)
error_occupancy_age_impossible71 (0.02%)0 (0%)
error_occupancy_age_nonsensical0 (0%)0 (0%)
error_occupancy_negative0 (0%)0 (0%)
error_occupancy_summation0 (0%)0 (0%)
error_processes0 (0%)0 (0%)
error_zero_total_arrivals0 (0%)0 (0%)
error_zero_total_occupancy0 (0%)0 (0%)

Check Type Definitions

Check TypeDefinition
error_arrivals_age_impossibleChild visits are greater than total visits
error_arrivals_age_nonsensicalVisits where children travel alone.
error_arrivals_negativeAny visits value less than zero.
error_arrivals_summationSegmented visits summation does not sum to the total visits
error_duplicateDuplicate records
error_dwell_arrivalArriving passenger visits with no arrival dwell
error_dwell_departureDeparting passenger visits with no departure dwell
error_dwell_min_nullRecord missing dwell threshold
error_dwell_negativeDwell time is less than zero
error_dwell_residentResident visits with no resident dwell
error_dwell_transferTransferring passenger visits with no transfer dwell
error_dwell_visitorGuest visits with no guest dwell
error_dwell_workerWorker visits with no worker dwell
error_missingThe place is missing entirely from reporting
error_occupancy_age_impossibleChild occupancy is greater than total occupancy
error_occupancy_age_nonsensicalOccupancy where children are left alone
error_occupancy_negativeAny occupancy is less than zero
error_occupancy_summationSegmented occupancy summation does not sum to total occupancy
error_processesTwo or more place processes for the same place
error_zero_total_arrivalsSegmented visits are greater than zero, but total visits are zero
error_zero_total_occupancySegmented occupancy is greater than zero, but total occupancy is zero

Release: 20230310_092828