Placecast™ by Date, Publication Date 2024.10.15

On October 15, 2024, Motionworks published an update to its Placecast™ by Date product. While the end-user schemas have not changed, the data pipeline process used to generate the cleared places was updated based on internal audits and customer feedback.

Changes by Place Type

With each new release of Placecast™ by Date, Motionworks reviews changes at each place type and reports whether the place had a material change in an hourly visit estimate. These changes are reported in the table below and visualized in this PDF.

Place Type	Total Places	Immaterial Change	Less Than 5%	Less Than 10%	Less Than 50%	Less Than 100%	Greater Than 100%
Total	1,183,739	832,252	332,923	11,733	5,946	2,878	2,543
Academic Building	2,025	1,995	30	0	0	0	0
Airport Concourse	290	290	0	0	0	0	0
Airport Terminal	170	170	0	0	0	0	0
Amusement Park	2,364	2,308	1	0	14	2	39
Auto Dealership	27,914	27,829	50	26	1	6	2
Bank	4,249	4,214	35	0	1	0	0
Bar	124,156	83,034	39,829	759	277	159	99
Bus Garage Routes	255	255	0	0	0	0	0
Business	11,623	8,752	2,095	225	445	59	52
Car Wash Facility	37	31	0	1	4	1	0
Casino	1,966	1,335	327	85	167	28	24
Child Care Facility	247	247	0	0	0	0	0
Cinema	5,060	8,801	28	226	83	64	24
Coffee Shop	9,195	9,076	113	1	0	3	2
Commercial Airport	342	307	33	1	2	0	0
Community Center	169	169	0	0	0	0	0
Convenience Store	24,171	15,510	7,440	668	393	95	65
Convention Center	98	98	0	0	0	0	0
Country Club	223	223	0	0	0	0	0
Drugstore	12,149	10,158	1,443	384	58	51	55
Event	64	64	0	0	0	0	0
Event Detection	2	2	0	0	0	0	0
Event Facility	341	245	30	37	4	15	10
Ferry	18	18	0	0	0	0	0
Fire Department	54	54	0	0	0	0	0
Food Court	55	11	21	4	13	1	5
Fraternal Organization	3,257	3,256	1	0	0	0	0
Gas Station	2,532	2,518	13	0	1	0	0
General Aviation Airport	243	243	0	0	0	0	0
Grocery Store	18,006	16,800	1,122	39	11	19	15
Gym	3,488	3,329	140	11	3	3	2
Hospital	1,506	1,504	2	0	0	0	0
Hotel	100,764	58,415	37,981	2,770	1,182	236	184
Indoor Rec	5,938	3,810	1,495	257	298	45	33
Institutional Housing	5	5	0	0	0	0	0
Laundromat	381	371	5	4	0	0	1
Lifestyle Center	410	409	1	0	0	0	0
Liquor Store	1,912	1,364	281	50	153	32	32
Lobby	3	3	0	0	0	0	0
Medical Office	6,339	5,960	201	7	43	48	80
Medical Office - Cardiology	619	614	5	0	0	0	0
Medical Office - Dentist Office	373	287	42	5	38	1	0
Medical Office - Dermatology	650	645	5	0	0	0	0
Medical Office - Gastroenterology	236	235	1	0	0	0	0
Medical Office - Neurology	161	161	0	0	0	0	0
Medical Office - Oncology	508	506	2	0	0	0	0
Medical Office - Physical Therapy	66	61	5	0	0	0	0
Medical Office - Primary Care	6,719	6,676	35	0	6	0	2
Medical Office - Rheumatology	96	96	0	0	0	0	0
Medical Office - Women's Health	621	615	6	0	0	0	0
Office Building	3,886	3,213	657	0	2	11	3
Outdoor Rec	481	474	6	0	0	0	1
Outlet Mall	162	162	0	0	0	0	0
Park	817	817	0	0	0	0	0
Parking Structure	1,237	1,173	61	0	0	1	2
Pedestrian Plaza	69	69	0	0	0	0	0
Quick Serve Restaurant	185,141	113,128	67,807	2,737	495	465	509
Residential Facility	7,084	5,485	1,223	281	11	35	49
Rest Stop	85	85	0	0	0	0	0
Retail	35,195	28,525	5,316	315	755	73	212
Shopping Center	7,026	6,824	194	0	3	3	2
Shopping Mall	4,072	2,839	614	137	194	135	153
Sitdown Restaurant	527,375	358,815	163,855	2,347	646	1,100	615
Spiritual Center	77	77	0	0	0	0	0
Stadium	719	607	85	9	11	7	0
Streetscape	64	64	0	0	0	0	0
Student Center	140	139	1	0	0	0	0
Theater	19,685	19,497	12	9	63	70	34
Tourist Attraction	3,155	2,381	111	103	276	76	208
Trail	50	50	0	0	0	0	0
Transit Hub	89	44	32	7	5	0	1
Transit Station	3,526	2,823	128	228	288	33	28
University Campus	266	266	0	0	0	0	0
University Dining	48	47	1	0	0	0	0
University Health Center	18	18	0	0	0	0	0
University Housing	402	401	1	0	0	0	0
University Recreation Center	237	236	1	0	0	0	0
Warehouse and Manufacturing	563	914	0	0	0	1	0

*Immaterial changes are differences of less than ten visits per hour or if a place was new or modified.

Scores by Place Type

Place Type	Average Dwell Score - Previous	Average Dwell Score - Latest	Average Footprint Score - Previous	Average Footprint Score - Latest	Average Profile Score - Previous	Average Profile Score - Latest	Average Visit Score - Previous	Average Visit Score - Latest
Academic Building	0.77	0.77	-	0.68	0.92	0.92	0.71	0.71
Airport Concourse	0.69	0.69	-	0.74	0.90	0.90	0.71	0.71
Airport Terminal	0.69	0.69	-	0.72	0.91	0.91	0.65	0.65
Amusement Park	0.66	0.72	-	0.66	0.78	0.81	0.67	0.70
Auto Dealership	0.71	0.71	-	0.69	0.87	0.87	0.70	0.70
Bank	0.73	0.73	-	0.67	0.90	0.90	0.70	0.70
Bar	0.74	0.74	-	0.66	0.89	0.89	0.72	0.72
Bus Garage Routes	0.63	0.63	-	0.72	0.75	0.75	0.65	0.65
Business	0.78	0.78	-	0.67	0.94	0.94	0.81	0.81
Car Wash Facility	0.66	0.66	-	0.66	0.72	0.72	0.70	0.71
Casino	0.68	0.68	-	0.65	0.87	0.87	0.68	0.68
Child Care Facility	0.71	0.71	-	0.69	0.94	0.94	0.71	0.71
Cinema	0.90	0.89	-	0.67	0.80	0.80	0.90	0.89
Coffee Shop	0.71	0.71	-	0.66	0.86	0.86	0.70	0.70
Commercial Airport	0.75	0.75	-	0.71	0.72	0.72	0.73	0.73
Community Center	0.68	0.68	-	0.67	0.88	0.88	0.68	0.68
Convenience Store	0.69	0.69	-	0.66	0.90	0.90	0.71	0.71
Convention Center	0.77	0.77	-	0.64	0.81	0.81	0.69	0.69
Country Club	0.71	0.71	-	0.67	0.82	0.82	0.67	0.67
Drugstore	0.66	0.66	-	0.66	0.89	0.89	0.80	0.80
Event	0.63	0.63	-	0.62	0.75	0.75	0.68	0.68
Event Detection	0.63	0.48	-	0.48	0.65	0.65	0.49	0.49
Event Facility	0.73	0.73	-	0.66	0.86	0.85	0.79	0.79
Ferry	0.68	0.68	-	0.65	0.80	0.80	0.67	0.67
Fire Department	0.69	0.69	-	0.65	0.81	0.81	0.67	0.67
Food Court	0.77	0.73	-	0.65	0.71	0.71	0.63	0.62
Fraternal Organization	0.71	0.71	-	0.67	0.87	0.87	0.69	0.69
Gas Station	0.69	0.69	-	0.65	0.98	0.98	0.69	0.69
General Aviation Airport	0.70	0.70	-	0.64	0.81	0.81	0.69	0.69
Grocery Store	0.71	0.71	-	0.67	0.85	0.85	0.75	0.75
Gym	0.73	0.73	-	0.66	0.83	0.83	0.72	0.72
Hospital	0.65	0.65	-	0.69	0.69	0.69	0.72	0.72
Hotel	0.71	0.71	-	0.64	0.89	0.89	0.71	0.71
Indoor Rec	0.73	0.73	-	0.68	0.81	0.80	0.72	0.72
Institutional Housing	0.88	0.88	-	0.73	0.66	0.66	0.73	0.73
Laundromat	0.74	0.74	-	0.66	0.93	0.93	0.71	0.71
Lifestyle Center	0.66	0.66	-	0.66	0.73	0.73	0.68	0.68
Liquor Store	0.71	0.71	-	0.67	0.97	0.97	0.79	0.79
Lobby	-	-	-	-	0.72	0.75	-	-
Medical Office	0.68	0.69	-	0.70	0.85	0.86	0.70	0.71
Medical Office - Cardiology	0.71	0.71	-	0.70	0.85	0.85	0.79	0.79
Medical Office - Dentist Office	0.72	0.72	-	0.71	0.94	0.94	0.84	0.84
Medical Office - Dermatology	0.69	0.69	-	0.70	0.90	0.90	0.83	0.83
Medical Office - Gastroenterology	0.71	0.71	-	0.70	0.89	0.89	0.64	0.64
Medical Office - Neurology	0.69	0.69	-	0.68	0.88	0.88	0.65	0.65
Medical Office - Oncology	0.71	0.71	-	0.69	0.81	0.81	0.77	0.77
Medical Office - Physical Therapy	0.73	0.73	-	0.69	0.84	0.84	0.83	0.83
Medical Office - Primary Care	0.71	0.71	-	0.70	0.90	0.90	0.74	0.74
Medical Office - Rheumatology	0.70	0.70	-	0.70	0.87	0.87	0.64	0.64
Medical Office - Women's Health	0.71	0.71	-	0.71	0.83	0.83	0.79	0.79
Neighborhood	0.00	0.00	-	0.14	0.95	0.95	0.31	0.31
Office Building	0.70	0.70	-	0.65	0.77	0.77	0.70	0.70
Outdoor Rec	0.68	0.68	-	0.65	0.86	0.86	0.68	0.68
Outlet Mall	0.68	0.68	-	0.68	0.83	0.83	0.66	0.66
Park	0.74	0.74	-	0.66	0.89	0.89	0.68	0.68
Parking Structure	0.72	0.72	-	0.64	0.87	0.87	0.67	0.67
Pedestrian Plaza	0.73	0.73	-	0.68	0.72	0.72	0.64	0.64
Quick Serve Restaurant	0.71	0.71	-	0.66	0.88	0.88	0.69	0.69
Residential Facility	0.75	0.75	-	0.64	0.93	0.93	0.72	0.72
Rest Stop	0.67	0.67	-	0.68	0.89	0.89	0.69	0.69
Retail	0.72	0.72	-	0.68	0.91	0.91	0.79	0.79
Shopping Center	0.71	0.71	-	0.68	0.81	0.81	0.68	0.68
Shopping Mall	0.75	0.78	-	0.67	0.88	0.87	0.72	0.75
Sitdown Restaurant	0.73	0.73	-	0.66	0.84	0.84	0.71	0.71
Spiritual Center	0.71	0.71	-	0.68	0.83	0.83	0.65	0.65
Stadium	0.71	0.71	-	0.65	0.86	0.85	0.67	0.67
Streetscape	0.67	0.67	-	0.63	0.79	0.79	0.60	0.60
Student Center	0.77	0.77	-	0.65	0.80	0.80	0.69	0.69
Theater	0.74	0.72	-	0.66	0.80	0.81	0.77	0.69
Tourist Attraction	0.68	0.75	-	0.64	0.83	0.90	0.64	0.68
Trail	0.76	0.76	-	0.65	0.96	0.96	0.70	0.70
Transit Hub	0.70	0.70	-	0.62	0.82	0.82	0.62	0.62
Transit Station	0.69	0.69	-	0.65	0.93	0.93	0.66	0.66
University Campus	0.70	0.70	-	0.62	0.83	0.83	0.67	0.67
University Dining	0.93	0.93	-	0.66	0.91	0.91	0.83	0.83
University Health Center	-	-	-	-	0.84	0.84	-	-
University Housing	0.68	0.68	-	0.66	0.85	0.85	0.72	0.72
University Recreation Center	0.82	0.82	-	0.65	0.90	0.90	0.76	0.76
Warehouse and Manufacturing	0.81	0.81	-	0.65	0.66	0.66	0.80	0.80

Quality Assurance Summary

The Quality Assurance table for Vintage 2024.10.11 represents the first time reporting only places on the cleared list (see Cleared Places by Place Type). The Vintage 2024.10.11 includes 460,224 cleared places.

Check Type	Vintage 2024.10.11	Vintage 2024.09.14
error_arrivals_age_impossible	0 (0%)	0 (0%)
error_arrivals_age_nonsensical	0 (0%)	0 (0%)
error_arrivals_negative	0 (0%)	0 (0%)
error_arrivals_summation	0 (0%)	0 (0%)
error_duplicate	0 (0%)	0 (0%)
error_dwell_arrival	0 (0%)	0 (0%)
error_dwell_departure	0 (0%)	0 (0%)
error_dwell_min_null	0 (0%)	0 (0%)
error_dwell_negative	0 (0%)	0 (0%)
error_dwell_resident	0 (0%)	0 (0%)
error_dwell_transfer	0 (0%)	0 (0%)
error_dwell_visitor	0 (0%)	0 (0%)
error_dwell_worker	0 (0%)	0 (0%)
error_missing	0 (0%)	0 (0%)
error_occupancy_age_impossible	0 (0%)	0 (0%)
error_occupancy_age_nonsensical	0 (0%)	0 (0%)
error_occupancy_negative	0 (0%)	0 (0%)
error_occupancy_summation	0 (0%)	0 (0%)
error_processes	0 (0%)	0 (0%)
error_zero_total_arrivals	0 (0%)	0 (0%)
error_zero_total_occupancy	0 (0%)	0 (0%)

Check Type Definitions

Check Type	Definition
error_arrivals_age_impossible	Child visits are greater than total visits
error_arrivals_age_nonsensical	Visits where children travel alone.
error_arrivals_negative	Any visits value less than zero.
error_arrivals_summation	Segmented visits summation does not sum to the total visits
error_duplicate	Duplicate records
error_dwell_arrival	Arriving passenger visits with no arrival dwell
error_dwell_departure	Departing passenger visits with no departure dwell
error_dwell_min_null	Record missing dwell threshold
error_dwell_negative	Dwell time is less than zero
error_dwell_resident	Resident visits with no resident dwell
error_dwell_transfer	Transferring passenger visits with no transfer dwell
error_dwell_visitor	Guest visits with no guest dwell
error_dwell_worker	Worker visits with no worker dwell
error_missing	The place is missing entirely from reporting
error_occupancy_age_impossible	Child occupancy is greater than total occupancy
error_occupancy_age_nonsensical	Occupancy where children are left alone
error_occupancy_negative	Any occupancy is less than zero
error_occupancy_summation	Segmented occupancy summation does not sum to total occupancy
error_processes	Two or more place processes for the same place
error_zero_total_arrivals	Segmented visits are greater than zero, but total visits are zero
error_zero_total_occupancy	Segmented occupancy is greater than zero, but total occupancy is zero

Release: 20241011_115949