Placecast™ by Date, Publication Date 2024.12.09

On December 9, 2024, Motionworks published an update to its Placecast™ by Date product. While the end-user schemas have not changed, the data pipeline process used to generate the cleared places was updated based on internal audits and customer feedback.

Changes by Place Type

With each new release of Placecast™ by Date, Motionworks reviews changes at each place type and reports whether the place had a material change in an hourly visit estimate. These changes are reported in the table below and visualized in this PDF.

Place Type	Total Places	Immaterial Change	Less Than 5%	Less Than 10%	Less Than 50%	Less Than 100%	Greater Than 100%
Total	1,268,843	1,171,817	91,665	2,672	2,994	2,510	1,805
Academic Building	2,025	2,021	4	0	0	0	0
Airport Concourse	290	290	0	0	0	0	0
Airport Terminal	170	170	0	0	0	0	0
Amusement Park	2,368	2,367	1	0	0	0	0
Auto Dealership	27,930	27,823	74	26	0	6	1
Bank	4,246	4,191	43	11	1	0	1
Bar	124,229	115,643	8,362	125	45	36	20
Bus Garage Routes	255	255	0	0	0	0	0
Business	11,665	9,720	1,355	241	309	31	14
Car Wash Facility	37	37	0	0	0	0	0
Casino	1,990	1,831	159	0	0	0	0
Child Care Facility	247	246	1	0	0	0	0
Cinema	5,060	9,258	9	5	4	9	0
Coffee Shop	9,199	9,139	58	0	0	2	0
Commercial Airport	342	223	113	3	3	1	0
Community Center	169	168	1	0	0	0	0
Convenience Store	24,418	20,153	3,963	158	92	26	28
Convention Center	99	99	0	0	0	0	0
Country Club	223	223	0	0	0	0	0
Drugstore	12,156	11,312	823	0	1	13	7
Event	64	64	0	0	0	0	0
Event Detection	2	2	0	0	0	0	0
Event Facility	342	282	54	0	6	0	0
Ferry	24	11	4	3	4	0	2
Fire Department	54	54	0	0	0	0	0
Food Court	55	36	19	0	0	0	0
Fraternal Organization	3,264	3,262	2	0	0	0	0
Gas Station	2,559	2,321	59	127	32	12	8
General Aviation Airport	243	243	0	0	0	0	0
Grocery Store	75,030	63,486	7,165	411	833	1,783	1,352
Gym	3,490	3,463	25	0	1	1	0
Hospital	1,507	1,505	2	0	0	0	0
Hotel	100,765	99,263	1,365	112	1	27	1
Indoor Rec	9,280	5,517	1,890	528	1,003	184	158
Institutional Housing	5	5	0	0	0	0	0
Laundromat	382	375	5	0	2	0	0
Lifestyle Center	414	385	28	0	1	0	0
Liquor Store	1,924	1,675	231	12	5	0	1
Lobby	3	3	0	0	0	0	0
Medical Office	6,495	6,268	178	2	34	6	7
Medical Office - Cardiology	619	603	16	0	0	0	0
Medical Office - Dentist Office	373	371	2	0	0	0	0
Medical Office - Dermatology	650	642	8	0	0	0	0
Medical Office - Gastroenterology	236	229	7	0	0	0	0
Medical Office - Neurology	161	161	0	0	0	0	0
Medical Office - Oncology	508	503	5	0	0	0	0
Medical Office - Physical Therapy	66	57	8	1	0	0	0
Medical Office - Primary Care	6,719	6,620	93	0	5	0	1
Medical Office - Rheumatology	96	96	0	0	0	0	0
Medical Office - Women's Health	621	609	12	0	0	0	0
Office Building	3,734	3,121	439	160	0	3	11
Outdoor Rec	606	358	78	21	48	42	59
Outlet Mall	162	162	0	0	0	0	0
Park	818	772	40	0	2	0	4
Parking Structure	1,252	1,105	89	0	58	0	0
Pedestrian Plaza	69	69	0	0	0	0	0
Quick Serve Restaurant	188,573	174,271	13,974	213	20	82	18
Residential Facility	7,133	5,082	1,624	58	310	26	33
Rest Stop	85	85	0	0	0	0	0
Retail	33,364	32,031	1,257	46	5	22	4
Shopping Center	7,121	6,079	1,007	25	2	6	2
Shopping Mall	4,090	3,918	161	2	8	1	0
Sitdown Restaurant	530,095	484,048	45,538	256	21	179	70
Spiritual Center	77	77	0	0	0	0	0
Stadium	740	598	116	16	6	3	1
Streetscape	64	64	0	0	0	0	0
Student Center	140	139	1	0	0	0	0
Theater	19,697	19,234	441	8	9	3	2
Tourist Attraction	22,749	22,305	410	1	29	6	0
Trail	50	50	0	0	0	0	0
Transit Hub	89	74	9	6	0	0	0
Transit Station	3,527	3,006	334	95	94	0	0
University Campus	266	266	0	0	0	0	0
University Dining	49	48	1	0	0	0	0
University Health Center	18	18	0	0	0	0	0
University Housing	402	400	2	0	0	0	0
University Recreation Center	236	236	0	0	0	0	0
Warehouse and Manufacturing	568	921	0	0	0	0	0

*Immaterial changes are differences of less than ten visits per hour or if a place was new or modified.

Scores by Place Type

Place Type	Average Dwell Score - Previous	Average Dwell Score - Latest	Average Footprint Score - Previous	Average Footprint Score - Latest	Average Profile Score - Previous	Average Profile Score - Latest	Average Visit Score - Previous	Average Visit Score - Latest
Academic Building	0.77	0.77	-	0.68	0.92	0.92	0.71	0.71
Airport Concourse	0.69	0.69	-	0.74	0.90	0.90	0.71	0.71
Airport Terminal	0.68	0.68	-	0.72	0.91	0.91	0.65	0.65
Amusement Park	0.72	0.72	-	0.66	0.81	0.81	0.70	0.70
Auto Dealership	0.71	0.71	-	0.69	0.87	0.87	0.70	0.70
Bank	0.73	0.73	-	0.67	0.90	0.90	0.70	0.70
Bar	0.74	0.74	-	0.66	0.89	0.89	0.72	0.72
Bus Garage Routes	0.63	0.63	-	0.72	0.75	0.75	0.65	0.65
Business	0.78	0.78	-	0.67	0.94	0.94	0.81	0.81
Car Wash Facility	0.66	0.66	-	0.66	0.72	0.72	0.71	0.71
Casino	0.67	0.67	-	0.65	0.87	0.87	0.68	0.68
Child Care Facility	0.71	0.71	-	0.69	0.94	0.94	0.71	0.71
Cinema	0.89	0.89	-	0.67	0.80	0.80	0.89	0.89
Coffee Shop	0.71	0.71	-	0.66	0.86	0.86	0.70	0.70
Commercial Airport	0.75	0.75	-	0.70	0.72	0.72	0.73	0.73
Community Center	0.68	0.68	-	0.67	0.88	0.88	0.68	0.68
Convenience Store	0.69	0.69	-	0.66	0.90	0.90	0.71	0.71
Convention Center	0.78	0.78	-	0.64	0.81	0.81	0.69	0.69
Country Club	0.71	0.71	-	0.66	0.82	0.82	0.66	0.66
Drugstore	0.66	0.66	-	0.66	0.89	0.89	0.80	0.80
Event	0.63	0.63	-	0.62	0.75	0.75	0.68	0.68
Event Detection	0.47	0.65	-	0.60	0.65	0.65	0.49	0.51
Event Facility	0.73	0.73	-	0.66	0.85	0.85	0.79	0.79
Ferry	0.68	0.65	-	0.66	0.80	0.74	0.67	0.69
Fire Department	0.69	0.69	-	0.65	0.81	0.81	0.67	0.67
Food Court	0.73	0.73	-	0.65	0.71	0.71	0.62	0.62
Fraternal Organization	0.71	0.71	-	0.67	0.87	0.87	0.69	0.69
Gas Station	0.69	0.69	-	0.65	0.98	0.98	0.69	0.69
General Aviation Airport	0.70	0.70	-	0.64	0.81	0.81	0.69	0.69
Grocery Store	0.72	0.72	-	0.67	0.86	0.86	0.74	0.73
Gym	0.73	0.73	-	0.66	0.84	0.84	0.72	0.72
Hospital	0.65	0.65	-	0.68	0.69	0.69	0.72	0.72
Hotel	0.71	0.71	-	0.64	0.89	0.89	0.71	0.71
Indoor Rec	0.73	0.72	-	0.68	0.80	0.80	0.72	0.71
Institutional Housing	0.88	0.88	-	0.73	0.66	0.66	0.73	0.73
Laundromat	0.74	0.74	-	0.66	0.93	0.93	0.71	0.71
Lifestyle Center	0.66	0.66	-	0.66	0.73	0.73	0.68	0.68
Liquor Store	0.71	0.71	-	0.67	0.97	0.97	0.79	0.79
Lobby	-	-	-	-	0.70	0.76	-	-
Medical Office	0.68	0.68	-	0.69	0.85	0.85	0.70	0.70
Medical Office - Cardiology	0.71	0.71	-	0.70	0.85	0.85	0.79	0.79
Medical Office - Dentist Office	0.72	0.72	-	0.71	0.94	0.94	0.84	0.84
Medical Office - Dermatology	0.69	0.69	-	0.70	0.90	0.90	0.83	0.83
Medical Office - Gastroenterology	0.71	0.71	-	0.70	0.90	0.90	0.64	0.64
Medical Office - Neurology	0.69	0.69	-	0.68	0.88	0.88	0.65	0.65
Medical Office - Oncology	0.71	0.71	-	0.69	0.81	0.81	0.77	0.77
Medical Office - Physical Therapy	0.73	0.73	-	0.69	0.84	0.84	0.83	0.83
Medical Office - Primary Care	0.71	0.71	-	0.70	0.90	0.90	0.74	0.74
Medical Office - Rheumatology	0.70	0.70	-	0.70	0.87	0.87	0.64	0.64
Medical Office - Women's Health	0.71	0.71	-	0.71	0.83	0.83	0.79	0.79
Neighborhood	0.00	0.00	-	0.14	0.95	0.96	0.30	0.29
Office Building	0.70	0.70	-	0.65	0.77	0.77	0.70	0.70
Outdoor Rec	0.68	0.70	-	0.66	0.86	0.86	0.68	0.66
Outlet Mall	0.68	0.68	-	0.68	0.83	0.83	0.66	0.66
Park	0.74	0.74	-	0.65	0.89	0.89	0.68	0.68
Parking Structure	0.72	0.72	-	0.64	0.87	0.87	0.68	0.68
Pedestrian Plaza	0.73	0.73	-	0.68	0.72	0.72	0.64	0.64
Quick Serve Restaurant	0.71	0.71	-	0.66	0.88	0.88	0.69	0.69
Residential Facility	0.75	0.76	-	0.64	0.93	0.93	0.72	0.72
Rest Stop	0.67	0.67	-	0.68	0.89	0.89	0.69	0.69
Retail	0.72	0.72	-	0.67	0.91	0.91	0.78	0.78
Shopping Center	0.71	0.71	-	0.68	0.82	0.82	0.68	0.68
Shopping Mall	0.78	0.78	-	0.67	0.86	0.86	0.75	0.75
Sitdown Restaurant	0.73	0.73	-	0.66	0.84	0.84	0.71	0.71
Spiritual Center	0.71	0.71	-	0.68	0.83	0.83	0.65	0.65
Stadium	0.70	0.71	-	0.64	0.86	0.85	0.67	0.67
Streetscape	0.67	0.67	-	0.63	0.79	0.79	0.60	0.60
Student Center	0.77	0.77	-	0.65	0.80	0.80	0.69	0.69
Theater	0.72	0.72	-	0.66	0.81	0.81	0.69	0.69
Tourist Attraction	0.74	0.74	-	0.65	0.88	0.88	0.71	0.71
Trail	0.76	0.76	-	0.65	0.96	0.96	0.70	0.70
Transit Hub	0.70	0.70	-	0.62	0.82	0.82	0.62	0.62
Transit Station	0.69	0.69	-	0.65	0.93	0.93	0.66	0.66
University Campus	0.70	0.70	-	0.62	0.83	0.83	0.67	0.67
University Dining	0.93	0.93	-	0.66	0.91	0.91	0.83	0.83
University Health Center	-	-	-	-	0.84	0.84	-	-
University Housing	0.68	0.68	-	0.66	0.85	0.85	0.72	0.72
University Recreation Center	0.82	0.82	-	0.65	0.90	0.90	0.76	0.76
Warehouse and Manufacturing	0.81	0.81	-	0.65	0.66	0.66	0.80	0.80

Quality Assurance Summary

The Quality Assurance table for Vintage 2024.12.07 represents the first time reporting only places on the cleared list (see Cleared Places by Place Type). The Vintage 2024.12.07 includes 460,224 cleared places.

Check Type	Vintage 2024.12.07	Vintage 2024.11.12
error_arrivals_age_impossible	0 (0%)	0 (0%)
error_arrivals_age_nonsensical	0 (0%)	0 (0%)
error_arrivals_negative	0 (0%)	0 (0%)
error_arrivals_summation	0 (0%)	0 (0%)
error_duplicate	0 (0%)	0 (0%)
error_dwell_arrival	0 (0%)	0 (0%)
error_dwell_departure	0 (0%)	0 (0%)
error_dwell_min_null	0 (0%)	0 (0%)
error_dwell_negative	0 (0%)	0 (0%)
error_dwell_resident	0 (0%)	0 (0%)
error_dwell_transfer	0 (0%)	0 (0%)
error_dwell_visitor	0 (0%)	0 (0%)
error_dwell_worker	0 (0%)	0 (0%)
error_missing	0 (0%)	0 (0%)
error_occupancy_age_impossible	0 (0%)	0 (0%)
error_occupancy_age_nonsensical	0 (0%)	0 (0%)
error_occupancy_negative	0 (0%)	0 (0%)
error_occupancy_summation	0 (0%)	0 (0%)
error_processes	0 (0%)	0 (0%)
error_zero_total_arrivals	0 (0%)	0 (0%)
error_zero_total_occupancy	0 (0%)	0 (0%)

Check Type Definitions

Check Type	Definition
error_arrivals_age_impossible	Child visits are greater than total visits
error_arrivals_age_nonsensical	Visits where children travel alone.
error_arrivals_negative	Any visits value less than zero.
error_arrivals_summation	Segmented visits summation does not sum to the total visits
error_duplicate	Duplicate records
error_dwell_arrival	Arriving passenger visits with no arrival dwell
error_dwell_departure	Departing passenger visits with no departure dwell
error_dwell_min_null	Record missing dwell threshold
error_dwell_negative	Dwell time is less than zero
error_dwell_resident	Resident visits with no resident dwell
error_dwell_transfer	Transferring passenger visits with no transfer dwell
error_dwell_visitor	Guest visits with no guest dwell
error_dwell_worker	Worker visits with no worker dwell
error_missing	The place is missing entirely from reporting
error_occupancy_age_impossible	Child occupancy is greater than total occupancy
error_occupancy_age_nonsensical	Occupancy where children are left alone
error_occupancy_negative	Any occupancy is less than zero
error_occupancy_summation	Segmented occupancy summation does not sum to total occupancy
error_processes	Two or more place processes for the same place
error_zero_total_arrivals	Segmented visits are greater than zero, but total visits are zero
error_zero_total_occupancy	Segmented occupancy is greater than zero, but total occupancy is zero

Release: 20241207_033040