Placecast™ by Date, Publication Date 2025.03.12

On March 15, 2025, Motionworks published an update to its Placecast™ by Date product. While the end-user schemas have not changed, the data pipeline process used to generate the cleared places was updated based on internal audits and customer feedback.

Changes by Place Type

With each new release of Placecast™ by Date, Motionworks reviews changes at each place type and reports whether the place had a material change in an hourly visit estimate. These changes are reported in the table below and visualized in this PDF.

Place Type	Total Places	Immaterial Change
Total	1,504,863	1,509,635
Academic Building	2,025	2,025
Airport Concourse	290	290
Airport Terminal	169	169
Amusement Park	2,581	2,581
Auto Dealership	27,930	27,932
Bank	4,251	4,252
Bar	127,560	127,564
Bus Garage Routes	255	255
Business	104,808	104,817
Car Wash Facility	37	37
Casino	2,236	2,236
Child Care Facility	246	246
Cinema	5,421	9,769
Coffee Shop	9,203	9,203
Commercial Airport	342	343
Community Center	172	172
Convenience Store	24,585	24,585
Convention Center	99	99
Country Club	5,186	5,186
Drugstore	12,157	12,157
Event	64	64
Event Detection	2	2
Event Facility	6,427	6,427
Ferry	25	25
Fire Department	54	54
Food Court	319	319
Fraternal Organization	6,321	6,321
Gas Station	2,559	2,559
General Aviation Airport	254	254
Grocery Store	75,071	75,073
Gym	47,519	47,521
Hospital	1,521	1,521
Hotel	103,472	103,476
Indoor Rec	54,061	54,064
Institutional Housing	5	5
Laundromat	384	384
Lifestyle Center	413	413
Liquor Store	1,958	1,958
Lobby	3	3
Medical Office	6,502	6,502
Medical Office - Cardiology	620	620
Medical Office - Dentist Office	373	373
Medical Office - Dermatology	650	650
Medical Office - Gastroenterology	236	236
Medical Office - Neurology	161	161
Medical Office - Oncology	508	508
Medical Office - Physical Therapy	66	66
Medical Office - Primary Care	6,720	6,720
Medical Office - Rheumatology	96	96
Medical Office - Women's Health	621	621
Office Building	3,747	3,747
Outdoor Rec	626	626
Outlet Mall	163	163
Park	17,270	17,287
Parking Structure	1,255	1,255
Pedestrian Plaza	69	69
Quick Serve Restaurant	192,622	192,635
Residential Facility	7,159	7,159
Rest Stop	86	86
Retail	33,468	33,469
Shopping Center	7,285	7,285
Shopping Mall	4,082	4,082
Sitdown Restaurant	535,656	535,672
Spiritual Center	77	77
Stadium	3,112	3,112
Streetscape	64	64
Student Center	140	140
Theater	21,206	21,207
Tourist Attraction	25,017	25,017
Trail	50	50
Transit Hub	94	94
Transit Station	3,532	3,534
University Campus	266	266
University Dining	49	49
University Health Center	18	18
University Housing	402	402
University Recreation Center	236	236
Warehouse and Manufacturing	574	920

*Immaterial changes are differences of less than ten visits per hour or if a place was new or modified.

Scores by Place Type

Place Type	Average Dwell Score - Previous	Average Dwell Score - Latest	Average Footprint Score - Previous	Average Footprint Score - Latest	Average Profile Score - Previous	Average Profile Score - Latest	Average Visit Score - Previous	Average Visit Score - Latest
Academic Building	0.77	0.77	-	0.68	0.92	0.92	0.71	0.71
Airport Concourse	0.69	0.69	-	0.74	0.90	0.90	0.71	0.71
Airport Terminal	0.68	0.68	-	0.72	0.91	0.91	0.65	0.65
Amusement Park	0.72	0.72	-	0.66	0.81	0.81	0.70	0.70
Auto Dealership	0.71	0.71	-	0.69	0.87	0.87	0.70	0.70
Bank	0.73	0.73	-	0.67	0.90	0.90	0.70	0.70
Bar	0.74	0.74	-	0.66	0.89	0.89	0.72	0.72
Bus Garage Routes	0.63	0.63	-	0.72	0.75	0.75	0.65	0.65
Business	0.78	0.75	-	0.68	0.94	0.91	0.81	0.72
Car Wash Facility	0.66	0.66	-	0.66	0.72	0.72	0.71	0.71
Casino	0.67	0.68	-	0.66	0.87	0.87	0.68	0.68
Child Care Facility	0.71	0.71	-	0.69	0.94	0.94	0.72	0.72
Cinema	0.86	0.86	-	0.68	0.70	0.70	0.87	0.87
Coffee Shop	0.71	0.71	-	0.67	0.86	0.86	0.70	0.70
Commercial Airport	0.75	0.75	-	0.70	0.72	0.72	0.73	0.72
Community Center	0.68	0.68	-	0.67	0.88	0.88	0.68	0.68
Convenience Store	0.69	0.69	-	0.66	0.91	0.91	0.71	0.71
Convention Center	0.78	0.78	-	0.63	0.81	0.81	0.69	0.69
Country Club	0.74	0.74	-	0.66	0.92	0.92	0.71	0.71
Drugstore	0.66	0.66	-	0.66	0.89	0.89	0.80	0.80
Event	0.63	0.63	-	0.62	0.75	0.75	0.68	0.68
Event Detection	0.41	0.50	-	0.47	0.65	0.65	0.51	0.48
Event Facility	0.73	0.73	-	0.66	0.86	0.86	0.71	0.71
Ferry	0.66	0.66	-	0.65	0.74	0.74	0.69	0.69
Fire Department	0.69	0.69	-	0.66	0.81	0.81	0.67	0.67
Food Court	0.75	0.75	-	0.67	0.84	0.84	0.79	0.79
Fraternal Organization	0.73	0.72	-	0.68	0.87	0.87	0.69	0.69
Gas Station	0.69	0.69	-	0.65	0.98	0.98	0.69	0.69
General Aviation Airport	0.70	0.70	-	0.64	0.81	0.81	0.69	0.69
Grocery Store	0.72	0.72	-	0.67	0.86	0.86	0.73	0.73
Gym	0.73	0.73	-	0.68	0.85	0.85	0.70	0.70
Hospital	0.65	0.65	-	0.68	0.69	0.69	0.72	0.72
Hotel	0.71	0.71	-	0.64	0.90	0.90	0.71	0.71
Indoor Rec	0.73	0.73	-	0.68	0.83	0.83	0.71	0.71
Institutional Housing	0.88	0.88	-	0.74	0.66	0.66	0.73	0.73
Laundromat	0.74	0.74	-	0.66	0.93	0.93	0.71	0.71
Lifestyle Center	0.67	0.67	-	0.66	0.73	0.73	0.68	0.68
Liquor Store	0.71	0.71	-	0.67	0.97	0.97	0.79	0.78
Lobby	-	-	-	-	0.75	0.71	-	-
Medical Office	0.68	0.68	-	0.70	0.85	0.86	0.70	0.70
Medical Office - Cardiology	0.71	0.71	-	0.70	0.85	0.86	0.79	0.79
Medical Office - Dentist Office	0.72	0.72	-	0.71	0.94	0.94	0.84	0.84
Medical Office - Dermatology	0.69	0.69	-	0.70	0.90	0.90	0.83	0.83
Medical Office - Gastroenterology	0.71	0.71	-	0.70	0.90	0.90	0.64	0.64
Medical Office - Neurology	0.69	0.69	-	0.68	0.88	0.88	0.65	0.65
Medical Office - Oncology	0.71	0.71	-	0.69	0.81	0.82	0.77	0.77
Medical Office - Physical Therapy	0.73	0.73	-	0.69	0.84	0.84	0.83	0.83
Medical Office - Primary Care	0.71	0.71	-	0.70	0.90	0.90	0.74	0.74
Medical Office - Rheumatology	0.70	0.70	-	0.70	0.87	0.87	0.64	0.64
Medical Office - Women's Health	0.71	0.71	-	0.71	0.83	0.83	0.79	0.79
Neighborhood	0.00	0.00	-	0.14	0.96	0.97	0.26	0.25
Office Building	0.70	0.70	-	0.65	0.77	0.77	0.70	0.70
Outdoor Rec	0.71	0.71	-	0.66	0.87	0.87	0.65	0.65
Outlet Mall	0.68	0.68	-	0.68	0.83	0.83	0.66	0.66
Park	0.77	0.77	-	0.67	0.94	0.94	0.73	0.73
Parking Structure	0.72	0.72	-	0.64	0.87	0.87	0.68	0.68
Pedestrian Plaza	0.73	0.73	-	0.69	0.72	0.72	0.64	0.64
Quick Serve Restaurant	0.71	0.71	-	0.66	0.88	0.88	0.69	0.69
Residential Facility	0.76	0.76	-	0.64	0.93	0.93	0.72	0.72
Rest Stop	0.67	0.67	-	0.68	0.89	0.89	0.69	0.69
Retail	0.72	0.72	-	0.67	0.91	0.91	0.78	0.78
Shopping Center	0.71	0.71	-	0.68	0.82	0.82	0.68	0.68
Shopping Mall	0.78	0.78	-	0.67	0.86	0.86	0.75	0.75
Sitdown Restaurant	0.73	0.73	-	0.66	0.84	0.84	0.71	0.71
Spiritual Center	0.71	0.71	-	0.69	0.83	0.83	0.65	0.65
Stadium	0.73	0.73	-	0.64	0.80	0.80	0.69	0.69
Streetscape	0.67	0.67	-	0.64	0.79	0.79	0.60	0.60
Student Center	0.77	0.77	-	0.65	0.80	0.80	0.69	0.69
Theater	0.72	0.72	-	0.66	0.79	0.79	0.69	0.69
Tourist Attraction	0.74	0.74	-	0.65	0.89	0.89	0.71	0.71
Trail	0.76	0.76	-	0.65	0.96	0.96	0.70	0.70
Transit Hub	0.70	0.70	-	0.62	0.82	0.82	0.62	0.62
Transit Station	0.69	0.69	-	0.65	0.93	0.93	0.66	0.66
University Campus	0.70	0.70	-	0.63	0.83	0.83	0.67	0.67
University Dining	0.93	0.93	-	0.66	0.91	0.91	0.83	0.83
University Health Center	-	-	-	-	0.84	0.84	-	-
University Housing	0.68	0.68	-	0.66	0.85	0.85	0.72	0.72
University Recreation Center	0.82	0.82	-	0.65	0.90	0.90	0.76	0.76
Warehouse and Manufacturing	0.80	0.80	-	0.65	0.66	0.66	0.79	0.79

Quality Assurance Summary

The Quality Assurance table for Vintage 2025.03.12 represents the first time reporting only places on the cleared list (see Cleared Places by Place Type). The Vintage 2025.03.12 includes 460,218 cleared places.

Check Type	Vintage 2025.03.12	Vintage 2025.03.11
error_arrivals_age_impossible	0 (0%)	0 (0%)
error_arrivals_age_nonsensical	0 (0%)	0 (0%)
error_arrivals_negative	0 (0%)	0 (0%)
error_arrivals_summation	0 (0%)	0 (0%)
error_duplicate	0 (0%)	0 (0%)
error_dwell_arrival	0 (0%)	0 (0%)
error_dwell_departure	0 (0%)	0 (0%)
error_dwell_min_null	0 (0%)	0 (0%)
error_dwell_negative	0 (0%)	0 (0%)
error_dwell_resident	0 (0%)	0 (0%)
error_dwell_transfer	0 (0%)	0 (0%)
error_dwell_visitor	0 (0%)	0 (0%)
error_dwell_worker	0 (0%)	0 (0%)
error_missing	0 (0%)	0 (0%)
error_occupancy_age_impossible	0 (0%)	0 (0%)
error_occupancy_age_nonsensical	0 (0%)	0 (0%)
error_occupancy_negative	0 (0%)	0 (0%)
error_occupancy_summation	0 (0%)	0 (0%)
error_processes	0 (0%)	0 (0%)
error_zero_total_arrivals	0 (0%)	0 (0%)
error_zero_total_occupancy	0 (0%)	0 (0%)

Check Type Definitions

Check Type	Definition
error_arrivals_age_impossible	Child visits are greater than total visits
error_arrivals_age_nonsensical	Visits where children travel alone.
error_arrivals_negative	Any visits value less than zero.
error_arrivals_summation	Segmented visits summation does not sum to the total visits
error_duplicate	Duplicate records
error_dwell_arrival	Arriving passenger visits with no arrival dwell
error_dwell_departure	Departing passenger visits with no departure dwell
error_dwell_min_null	Record missing dwell threshold
error_dwell_negative	Dwell time is less than zero
error_dwell_resident	Resident visits with no resident dwell
error_dwell_transfer	Transferring passenger visits with no transfer dwell
error_dwell_visitor	Guest visits with no guest dwell
error_dwell_worker	Worker visits with no worker dwell
error_missing	The place is missing entirely from reporting
error_occupancy_age_impossible	Child occupancy is greater than total occupancy
error_occupancy_age_nonsensical	Occupancy where children are left alone
error_occupancy_negative	Any occupancy is less than zero
error_occupancy_summation	Segmented occupancy summation does not sum to total occupancy
error_processes	Two or more place processes for the same place
error_zero_total_arrivals	Segmented visits are greater than zero, but total visits are zero
error_zero_total_occupancy	Segmented occupancy is greater than zero, but total occupancy is zero

Release: 20250312_110255