Placecast™ by Date, Publication Date 2025.04.15

On April 15, 2025, Motionworks published an update to its Placecast™ by Date product. While the end-user schemas have not changed, the data pipeline process used to generate the cleared places was updated based on internal audits and customer feedback.

Changes by Place Type

With each new release of Placecast™ by Date, Motionworks reviews changes at each place type and reports whether the place had a material change in an hourly visit estimate. These changes are reported in the table below and visualized in this PDF.

Place Type	Total Places	Immaterial Change	Less Than 5%	Less Than 10%	Less Than 50%	Less Than 100%	Greater Than 100%
Total	1,594,418	1,308,639	247,133	9,861	22,118	6,956	4,460
Academic Building	2,158	1,318	416	86	77	216	45
Airport Concourse	290	290	0	0	0	0	0
Airport Terminal	169	168	1	0	0	0	0
Amusement Park	2,582	2,542	5	8	27	0	0
Auto Dealership	27,978	26,643	1,088	163	53	19	12
Bank	4,384	3,161	735	174	238	53	24
Bar	127,667	114,241	12,989	192	154	69	26
Bus Garage Routes	255	255	0	0	0	0	0
Business	180,933	128,140	34,400	1,382	13,852	1,275	1,889
Car Wash Facility	153	139	2	0	5	3	4
Casino	2,236	2,228	8	0	0	0	0
Child Care Facility	246	241	2	0	3	0	0
Cinema	5,422	9,547	17	0	144	59	3
Coffee Shop	9,230	8,082	963	73	81	23	8
Commercial Airport	316	275	40	0	1	1	0
Community Center	184	114	44	8	2	12	4
Convenience Store	24,836	16,227	7,818	374	236	109	72
Convention Center	99	99	0	0	0	0	0
Country Club	5,191	5,144	14	20	11	1	1
Drugstore	12,211	9,462	2,399	153	96	62	39
Event	64	64	0	0	0	0	0
Event Detection	2	2	0	0	0	0	0
Event Facility	6,428	6,213	158	24	25	4	4
Ferry	25	25	0	0	0	0	0
Fire Department	117	91	9	3	5	2	7
Food Court	319	296	23	0	0	0	0
Fraternal Organization	9,073	5,407	1,774	515	873	269	235
Gas Station	2,672	1,912	526	71	96	37	30
General Aviation Airport	254	228	9	12	4	1	0
Grocery Store	75,087	71,866	3,077	1	71	69	5
Gym	47,519	46,349	964	139	37	32	0
Hospital	1,629	1,376	37	57	58	51	50
Hotel	103,521	96,652	6,642	170	4	43	13
Indoor Rec	54,133	48,624	5,185	191	86	35	15
Institutional Housing	5	5	0	0	0	0	0
Laundromat	474	270	68	18	81	24	13
Lifestyle Center	416	322	49	0	27	12	6
Liquor Store	2,016	1,492	346	25	112	27	14
Lobby	3	3	0	0	0	0	0
Medical Office	7,031	3,586	907	234	637	1,348	319
Medical Office - Cardiology	620	578	25	0	3	6	8
Medical Office - Dentist Office	509	300	46	14	103	17	29
Medical Office - Dermatology	650	629	15	0	0	3	3
Medical Office - Gastroenterology	236	224	9	1	0	0	2
Medical Office - Neurology	161	161	0	0	0	0	0
Medical Office - Oncology	508	487	11	0	0	6	4
Medical Office - Physical Therapy	106	69	12	1	6	11	7
Medical Office - Primary Care	6,807	4,169	383	159	1,630	333	133
Medical Office - Rheumatology	96	93	2	0	0	1	0
Medical Office - Women's Health	621	596	15	0	2	2	6
Office Building	3,986	2,218	939	192	353	198	86
Outdoor Rec	742	451	121	24	35	68	43
Outlet Mall	163	163	0	0	0	0	0
Park	17,271	16,791	441	0	40	13	3
Parking Structure	1,391	936	208	34	133	31	49
Pedestrian Plaza	69	69	0	0	0	0	0
Quick Serve Restaurant	195,051	122,398	69,689	1,749	445	505	268
Residential Facility	7,456	4,230	2,007	131	351	646	91
Rest Stop	88	75	6	3	3	1	0
Retail	36,214	16,319	14,284	2,646	1,491	835	640
Shopping Center	7,288	7,227	57	0	0	2	2
Shopping Mall	4,083	3,975	81	15	11	1	0
Sitdown Restaurant	536,589	459,293	76,002	596	171	370	169
Spiritual Center	1,520	1,462	2	9	22	13	12
Stadium	3,112	3,109	3	0	0	0	0
Streetscape	64	64	0	0	0	0	0
Student Center	141	113	28	0	0	0	0
Theater	21,209	20,840	249	91	17	8	5
Tourist Attraction	25,045	23,178	1,701	78	68	13	7
Trail	50	50	0	0	0	0	0
Transit Hub	94	93	0	1	0	0	0
Transit Station	3,533	3,318	72	20	124	1	0
University Campus	266	266	0	0	0	0	0
University Dining	49	47	2	0	0	0	0
University Health Center	18	18	0	0	0	0	0
University Housing	402	400	1	1	0	0	0
University Recreation Center	236	236	0	0	0	0	0
Warehouse and Manufacturing	646	895	7	3	14	16	55

*Immaterial changes are differences of less than ten visits per hour or if a place was new or modified.

Scores by Place Type

Place Type	Average Dwell Score - Previous	Average Dwell Score - Latest	Average Footprint Score - Previous	Average Footprint Score - Latest	Average Profile Score - Previous	Average Profile Score - Latest	Average Visit Score - Previous	Average Visit Score - Latest
Academic Building	0.77	0.78	-	0.68	0.92	0.92	0.71	0.71
Airport Concourse	0.69	0.69	-	0.74	0.90	0.90	0.71	0.71
Airport Terminal	0.68	0.68	-	0.72	0.91	0.91	0.65	0.65
Amusement Park	0.72	0.72	-	0.66	0.81	0.81	0.70	0.70
Auto Dealership	0.71	0.71	-	0.69	0.87	0.88	0.70	0.70
Bank	0.73	0.73	-	0.67	0.90	0.90	0.70	0.70
Bar	0.74	0.74	-	0.66	0.89	0.89	0.72	0.72
Bus Garage Routes	0.63	0.63	-	0.72	0.75	0.75	0.65	0.65
Business	0.75	0.75	-	0.68	0.91	0.90	0.72	0.72
Car Wash Facility	0.66	0.77	-	0.66	0.72	0.93	0.71	0.74
Casino	0.68	0.68	-	0.66	0.87	0.87	0.68	0.68
Child Care Facility	0.71	0.71	-	0.69	0.94	0.94	0.72	0.72
Cinema	0.86	0.86	-	0.68	0.70	0.70	0.87	0.87
Coffee Shop	0.71	0.71	-	0.67	0.86	0.86	0.70	0.70
Commercial Airport	0.75	0.75	-	0.71	0.72	0.72	0.72	0.72
Community Center	0.68	0.69	-	0.67	0.88	0.88	0.68	0.69
Convenience Store	0.69	0.69	-	0.66	0.91	0.90	0.71	0.71
Convention Center	0.78	0.78	-	0.64	0.81	0.81	0.69	0.69
Country Club	0.74	0.73	-	0.67	0.92	0.92	0.71	0.71
Drugstore	0.66	0.66	-	0.66	0.89	0.89	0.80	0.80
Event	0.63	0.63	-	0.62	0.75	0.75	0.68	0.68
Event Detection	0.50	0.51	-	0.56	0.65	0.65	0.48	0.53
Event Facility	0.73	0.73	-	0.66	0.86	0.86	0.71	0.71
Ferry	0.66	0.66	-	0.66	0.74	0.74	0.69	0.69
Fire Department	0.69	0.72	-	0.66	0.81	0.83	0.67	0.68
Food Court	0.75	0.75	-	0.67	0.84	0.84	0.79	0.79
Fraternal Organization	0.72	0.72	-	0.68	0.87	0.86	0.69	0.69
Gas Station	0.69	0.70	-	0.65	0.98	0.98	0.69	0.69
General Aviation Airport	0.70	0.70	-	0.64	0.81	0.81	0.69	0.69
Grocery Store	0.72	0.72	-	0.67	0.86	0.86	0.73	0.73
Gym	0.73	0.73	-	0.68	0.85	0.85	0.70	0.70
Hospital	0.65	0.66	-	0.70	0.69	0.70	0.72	0.71
Hotel	0.71	0.71	-	0.64	0.90	0.90	0.71	0.71
Indoor Rec	0.73	0.73	-	0.68	0.83	0.83	0.71	0.71
Institutional Housing	0.88	0.88	-	0.74	0.66	0.66	0.73	0.73
Laundromat	0.74	0.75	-	0.66	0.93	0.93	0.71	0.71
Lifestyle Center	0.67	0.67	-	0.66	0.73	0.73	0.68	0.68
Liquor Store	0.71	0.71	-	0.67	0.97	0.97	0.78	0.78
Lobby	-	-	-	-	0.71	0.75	-	-
Medical Office	0.68	0.69	-	0.70	0.86	0.85	0.70	0.70
Medical Office - Cardiology	0.71	0.70	-	0.70	0.86	0.85	0.79	0.79
Medical Office - Dentist Office	0.72	0.73	-	0.70	0.94	0.93	0.84	0.80
Medical Office - Dermatology	0.69	0.70	-	0.70	0.90	0.90	0.83	0.83
Medical Office - Gastroenterology	0.71	0.71	-	0.70	0.90	0.89	0.64	0.64
Medical Office - Neurology	0.69	0.69	-	0.68	0.88	0.88	0.65	0.65
Medical Office - Oncology	0.71	0.71	-	0.69	0.82	0.81	0.77	0.77
Medical Office - Physical Therapy	0.73	0.83	-	0.73	0.84	0.92	0.83	0.79
Medical Office - Primary Care	0.71	0.71	-	0.70	0.90	0.90	0.74	0.73
Medical Office - Rheumatology	0.70	0.69	-	0.70	0.87	0.86	0.64	0.64
Medical Office - Women's Health	0.71	0.71	-	0.71	0.83	0.83	0.79	0.79
Neighborhood	0.00	0.00	-	0.15	0.97	0.96	0.25	0.25
Office Building	0.70	0.72	-	0.67	0.77	0.77	0.70	0.70
Outdoor Rec	0.71	0.75	-	0.66	0.87	0.90	0.65	0.67
Outlet Mall	0.68	0.68	-	0.68	0.83	0.83	0.66	0.66
Park	0.77	0.77	-	0.67	0.94	0.94	0.73	0.73
Parking Structure	0.72	0.72	-	0.64	0.87	0.86	0.68	0.68
Pedestrian Plaza	0.73	0.73	-	0.69	0.72	0.72	0.64	0.64
Quick Serve Restaurant	0.71	0.71	-	0.67	0.88	0.88	0.69	0.69
Residential Facility	0.76	0.77	-	0.64	0.93	0.93	0.72	0.72
Rest Stop	0.67	0.67	-	0.68	0.89	0.89	0.69	0.69
Retail	0.72	0.72	-	0.68	0.91	0.91	0.78	0.79
Shopping Center	0.71	0.71	-	0.68	0.82	0.82	0.68	0.68
Shopping Mall	0.78	0.78	-	0.67	0.86	0.86	0.75	0.75
Sitdown Restaurant	0.73	0.73	-	0.66	0.84	0.84	0.71	0.71
Spiritual Center	0.71	0.80	-	0.67	0.83	0.95	0.65	0.73
Stadium	0.73	0.73	-	0.64	0.80	0.80	0.69	0.69
Streetscape	0.67	0.67	-	0.63	0.79	0.79	0.60	0.60
Student Center	0.77	0.77	-	0.65	0.80	0.80	0.69	0.69
Theater	0.72	0.72	-	0.66	0.79	0.79	0.69	0.69
Tourist Attraction	0.74	0.74	-	0.65	0.89	0.89	0.71	0.71
Trail	0.76	0.76	-	0.65	0.96	0.96	0.70	0.70
Transit Hub	0.70	0.70	-	0.62	0.82	0.82	0.62	0.62
Transit Station	0.69	0.69	-	0.65	0.93	0.93	0.66	0.66
University Campus	0.70	0.70	-	0.63	0.83	0.83	0.67	0.67
University Dining	0.93	0.93	-	0.66	0.91	0.91	0.83	0.83
University Health Center	-	-	-	-	0.84	0.84	-	-
University Housing	0.68	0.68	-	0.66	0.85	0.85	0.72	0.72
University Recreation Center	0.82	0.82	-	0.65	0.90	0.90	0.76	0.76
Warehouse and Manufacturing	0.80	0.78	-	0.66	0.66	0.69	0.79	0.77

Quality Assurance Summary

The Quality Assurance table for Vintage 2025.04.13 represents the first time reporting only places on the cleared list (see Cleared Places by Place Type). The Vintage 2025.04.13 includes 460,214 cleared places.

Check Type	Vintage 2025.04.13	Vintage 2025.03.12
error_arrivals_age_impossible	0 (0%)	0 (0%)
error_arrivals_age_nonsensical	0 (0%)	0 (0%)
error_arrivals_negative	0 (0%)	0 (0%)
error_arrivals_summation	0 (0%)	0 (0%)
error_duplicate	0 (0%)	0 (0%)
error_dwell_arrival	0 (0%)	0 (0%)
error_dwell_departure	0 (0%)	0 (0%)
error_dwell_min_null	0 (0%)	0 (0%)
error_dwell_negative	0 (0%)	0 (0%)
error_dwell_resident	0 (0%)	0 (0%)
error_dwell_transfer	0 (0%)	0 (0%)
error_dwell_visitor	0 (0%)	0 (0%)
error_dwell_worker	0 (0%)	0 (0%)
error_missing	0 (0%)	0 (0%)
error_occupancy_age_impossible	0 (0%)	0 (0%)
error_occupancy_age_nonsensical	0 (0%)	0 (0%)
error_occupancy_negative	0 (0%)	0 (0%)
error_occupancy_summation	0 (0%)	0 (0%)
error_processes	0 (0%)	0 (0%)
error_zero_total_arrivals	0 (0%)	0 (0%)
error_zero_total_occupancy	0 (0%)	0 (0%)

Check Type Definitions

Check Type	Definition
error_arrivals_age_impossible	Child visits are greater than total visits
error_arrivals_age_nonsensical	Visits where children travel alone.
error_arrivals_negative	Any visits value less than zero.
error_arrivals_summation	Segmented visits summation does not sum to the total visits
error_duplicate	Duplicate records
error_dwell_arrival	Arriving passenger visits with no arrival dwell
error_dwell_departure	Departing passenger visits with no departure dwell
error_dwell_min_null	Record missing dwell threshold
error_dwell_negative	Dwell time is less than zero
error_dwell_resident	Resident visits with no resident dwell
error_dwell_transfer	Transferring passenger visits with no transfer dwell
error_dwell_visitor	Guest visits with no guest dwell
error_dwell_worker	Worker visits with no worker dwell
error_missing	The place is missing entirely from reporting
error_occupancy_age_impossible	Child occupancy is greater than total occupancy
error_occupancy_age_nonsensical	Occupancy where children are left alone
error_occupancy_negative	Any occupancy is less than zero
error_occupancy_summation	Segmented occupancy summation does not sum to total occupancy
error_processes	Two or more place processes for the same place
error_zero_total_arrivals	Segmented visits are greater than zero, but total visits are zero
error_zero_total_occupancy	Segmented occupancy is greater than zero, but total occupancy is zero

Release: 20250413_013232