Placecast™ by Date Version 2.1, Publication Date 2024.03.17

On March 17, 2024, Motionworks published an update to its Placecast™ by Date product. While the end-user schemas have not changed, the data pipeline process used to generate the cleared places was updated based on internal audits and customer feedback.

Changes by Place Type

With each new release of Placecast™ by Date, Motionworks reviews changes at each place type and reports whether the place had a material change in an hourly visit estimate. These changes are reported in the table below and visualized in this PDF.

Place Type	Total Places	Immaterial Change	Less Than 5%	Less Than 10%	Less Than 50%	Less Than 100%	Greater Than 100%
Total	844,548	756,917	80,138	2,787	2,020	1,341	1,388
Academic Building	2,109	2,101	6	0	0	0	2
Airport Concourse	286	285	0	0	0	0	1
Airport Gate	5	5	0	0	0	0	0
Airport Terminal	168	168	0	0	0	0	0
Amusement Park	54	54	0	0	0	0	0
Auto Dealership	27,937	27,575	256	24	57	12	13
Bank	3,943	3,729	123	14	54	8	16
Bar	105,578	100,982	4,485	24	18	47	31
Bus Garage Routes	255	245	6	0	2	1	1
Business	10,034	9,745	141	112	26	6	5
Car Wash Facility	50	50	0	0	0	0	0
Casino	859	842	12	3	1	1	0
Child Care Facility	249	245	4	0	0	0	0
Coffee Shop	9,115	8,686	388	2	20	12	8
Commercial Airport	342	293	41	0	3	4	1
Community Center	205	182	8	10	4	0	1
Convenience Store	21,346	17,743	3,325	66	115	50	48
Convention Center	114	114	0	0	0	0	0
Country Club	100	99	1	0	0	0	0
Drugstore	11,903	10,855	989	22	11	18	9
Event	62	62	0	0	0	0	0
Event Detection	2	2	0	0	0	0	0
Event Facility	264	203	17	0	42	0	2
Ferry	10	10	0	0	0	0	0
Fire Department	39	39	0	0	0	0	0
Food Court	49	38	11	0	0	0	0
Fraternal Organization	2,897	2,851	4	7	19	10	6
Gas Station	2,824	2,823	1	0	0	0	0
General Aviation Airport	197	196	1	0	0	0	0
Grocery Store	17,337	14,436	2,254	304	177	94	73
Gym	3,450	3,316	127	0	3	2	2
Hospital	1,431	1,372	23	1	19	7	9
Hotel	86,285	83,156	2,899	106	40	37	49
Indoor Rec	2,956	2,800	128	11	12	0	5
Institutional Housing	80	80	0	0	0	0	0
Laundromat	371	361	3	0	6	0	1
Lifestyle Center	254	232	7	0	11	2	2
Liquor Store	1,572	1,482	79	0	3	0	8
Lobby	2	0	2	0	0	0	0
Medical Office	6,327	5,439	664	0	166	34	24
Medical Office - Cardiology	619	461	156	0	0	1	1
Medical Office - Dentist Office	359	326	30	0	0	3	0
Medical Office - Dermatology	643	593	42	0	0	8	0
Medical Office - Gastroenterology	236	204	32	0	0	0	0
Medical Office - Neurology	156	140	16	0	0	0	0
Medical Office - Oncology	506	271	134	74	18	6	3
Medical Office - Physical Therapy	66	36	15	0	14	1	0
Medical Office - Primary Care	6,723	4,985	697	492	461	68	20
Medical Office - Rheumatology	96	38	8	0	46	4	0
Medical Office - Women's Health	620	397	138	83	0	2	0
Office Building	3,614	3,258	338	0	6	7	5
Outdoor Rec	428	423	5	0	0	0	0
Outlet Mall	145	145	0	0	0	0	0
Park	496	496	0	0	0	0	0
Parking Structure	1,082	1,047	32	0	0	2	1
Pedestrian Plaza	63	63	0	0	0	0	0
Quick Serve Restaurant	128,912	113,035	14,829	477	137	164	274
Residential Facility	6,019	5,468	376	0	166	6	5
Rest Stop	92	90	0	0	0	0	2
Retail	36,205	33,898	2,108	113	35	42	17
Shopping Center	4,490	4,293	183	0	7	3	4
Shopping Mall	1,446	1,443	3	0	0	0	0
Sitdown Restaurant	323,464	276,452	44,459	837	319	673	736
Spiritual Center	82	82	0	0	0	0	0
Stadium	687	687	0	0	0	0	0
Streetscape	57	57	0	0	0	0	0
Student Center	141	134	1	5	0	1	0
Theater	1,081	1,053	28	0	0	0	0
Tourist Attraction	883	851	28	0	0	4	0
Trail	11	10	1	0	0	0	0
Transit Hub	42	42	0	0	0	0	0
Transit Station	2,877	2,437	438	0	2	0	0
University Campus	172	172	0	0	0	0	0
University Dining	27	25	2	0	0	0	0
University Health Center	28	28	0	0	0	0	0
University Housing	287	284	2	0	0	0	1
University Recreation Center	179	178	0	0	0	1	0
Warehouse	453	419	32	0	0	0	2

*Immaterial changes are differences of less than ten visits per hour or if a place was new or modified.

Scores by Place Type

Place Type	Average Dwell Score - Previous	Average Dwell Score - Latest	Average Footprint Score - Previous	Average Footprint Score - Latest	Average Profile Score - Previous	Average Profile Score - Latest	Average Visit Score - Previous	Average Visit Score - Latest
Academic Building	0.76	0.76	-	0.68	0.92	0.91	0.71	0.71
Airport Concourse	0.69	0.69	-	0.74	0.90	0.90	0.71	0.71
Airport Terminal	0.68	0.68	-	0.73	0.91	0.91	0.65	0.65
Amusement Park	0.70	0.70	-	0.64	0.79	0.79	0.67	0.67
Auto Dealership	0.71	0.71	-	0.69	0.89	0.88	0.70	0.70
Bank	0.73	0.73	-	0.67	0.90	0.89	0.70	0.70
Bar	0.74	0.74	-	0.66	0.90	0.89	0.72	0.72
Bus Garage Routes	0.63	0.63	-	0.72	0.78	0.75	0.65	0.65
Business	0.76	0.76	-	0.67	0.94	0.94	0.81	0.81
Car Wash Facility	0.69	0.69	-	0.66	0.78	0.77	0.71	0.71
Casino	0.66	0.66	-	0.65	0.87	0.87	0.67	0.67
Child Care Facility	0.71	0.71	-	0.69	0.95	0.94	0.72	0.72
Coffee Shop	0.71	0.71	-	0.67	0.87	0.86	0.70	0.70
Commercial Airport	0.70	0.70	-	0.72	0.73	0.71	0.70	0.70
Community Center	0.70	0.70	-	0.67	0.86	0.84	0.70	0.70
Convenience Store	0.69	0.69	-	0.66	0.91	0.90	0.71	0.71
Convention Center	0.69	0.69	-	0.62	0.83	0.83	0.70	0.71
Country Club	0.74	0.74	-	0.68	0.91	0.90	0.77	0.77
Drugstore	0.66	0.66	-	0.66	0.89	0.89	0.80	0.80
Event	0.62	0.62	-	0.62	0.80	0.80	0.69	0.69
Event Detection	0.64	0.49	-	0.47	0.67	0.65	0.52	0.59
Event Facility	0.74	0.74	-	0.66	0.88	0.86	0.79	0.79
Ferry	0.63	0.63	-	0.62	0.65	0.65	0.64	0.64
Fire Department	0.68	0.68	-	0.65	0.83	0.83	0.66	0.66
Food Court	0.70	0.70	-	0.68	0.76	0.76	0.66	0.66
Fraternal Organization	0.71	0.71	-	0.67	0.85	0.83	0.69	0.69
Gas Station	0.70	0.70	-	0.66	0.98	0.98	0.69	0.69
General Aviation Airport	0.69	0.69	-	0.65	0.83	0.82	0.69	0.69
Grocery Store	0.70	0.70	-	0.67	0.86	0.86	0.75	0.76
Gym	0.73	0.73	-	0.66	0.84	0.83	0.72	0.72
Hospital	0.64	0.64	-	0.69	0.77	0.69	0.72	0.72
Hotel	0.70	0.70	-	0.64	0.90	0.89	0.70	0.70
Indoor Rec	0.73	0.73	-	0.67	0.78	0.77	0.73	0.73
Institutional Housing	0.68	0.68	-	0.67	0.83	0.82	0.79	0.79
Laundromat	0.74	0.74	-	0.66	0.94	0.93	0.71	0.71
Lifestyle Center	0.66	0.65	-	0.66	0.75	0.73	0.69	0.69
Liquor Store	0.71	0.71	-	0.66	0.97	0.97	0.79	0.79
Medical Office	0.68	0.68	-	0.70	0.87	0.85	0.70	0.70
Medical Office - Cardiology	0.70	0.70	-	0.70	0.88	0.85	0.78	0.78
Medical Office - Dentist Office	0.73	0.73	-	0.71	0.94	0.94	0.84	0.84
Medical Office - Dermatology	0.69	0.69	-	0.70	0.92	0.90	0.83	0.83
Medical Office - Gastroenterology	0.72	0.72	-	0.70	0.90	0.89	0.63	0.63
Medical Office - Neurology	0.71	0.71	-	0.69	0.89	0.88	0.65	0.65
Medical Office - Oncology	0.68	0.68	-	0.69	0.83	0.81	0.77	0.77
Medical Office - Physical Therapy	0.75	0.75	-	0.68	0.86	0.85	0.83	0.83
Medical Office - Primary Care	0.71	0.71	-	0.70	0.91	0.90	0.74	0.74
Medical Office - Rheumatology	0.71	0.70	-	0.70	0.85	0.87	0.65	0.64
Medical Office - Women's Health	0.71	0.71	-	0.71	0.84	0.83	0.78	0.78
Neighborhood	0.01	0.00	-	0.12	0.96	0.95	0.36	0.36
Office Building	0.71	0.71	-	0.65	0.81	0.77	0.70	0.70
Outdoor Rec	0.69	0.69	-	0.65	0.87	0.87	0.68	0.68
Outlet Mall	0.67	0.67	-	0.69	0.82	0.82	0.66	0.66
Park	0.75	0.75	-	0.67	0.90	0.89	0.70	0.70
Parking Structure	0.72	0.72	-	0.64	0.88	0.88	0.67	0.67
Pedestrian Plaza	0.71	0.71	-	0.70	0.74	0.73	0.62	0.62
Quick Serve Restaurant	0.70	0.70	-	0.66	0.89	0.88	0.68	0.68
Residential Facility	0.75	0.75	-	0.64	0.93	0.93	0.72	0.72
Rest Stop	0.67	0.67	-	0.68	0.87	0.83	0.68	0.69
Retail	0.71	0.71	-	0.68	0.91	0.91	0.79	0.79
Shopping Center	0.70	0.70	-	0.68	0.82	0.82	0.68	0.68
Shopping Mall	0.75	0.75	-	0.69	0.88	0.88	0.72	0.72
Sitdown Restaurant	0.72	0.72	-	0.66	0.86	0.85	0.71	0.71
Spiritual Center	0.76	0.76	-	0.67	0.83	0.80	0.67	0.67
Stadium	0.70	0.70	-	0.64	0.87	0.86	0.67	0.67
Streetscape	0.69	0.69	-	0.64	0.83	0.81	0.61	0.61
Student Center	0.78	0.79	-	0.66	0.81	0.81	0.70	0.70
Theater	0.73	0.73	-	0.66	0.90	0.90	0.79	0.79
Tourist Attraction	0.68	0.68	-	0.64	0.84	0.83	0.64	0.64
Trail	0.65	0.65	-	0.62	0.80	0.79	0.67	0.67
Transit Hub	0.66	0.66	-	0.62	0.86	0.85	0.64	0.64
Transit Station	0.70	0.70	-	0.65	0.93	0.93	0.67	0.67
University Dining	0.74	0.73	-	0.67	0.91	0.91	0.83	0.83
University Health Center	0.65	0.65	-	0.88	0.90	0.91	0.81	0.81
University Housing	0.68	0.69	-	0.66	0.86	0.86	0.69	0.69
University Recreation Center	0.80	0.80	-	0.65	0.92	0.92	0.76	0.76
Warehouse	0.71	0.71	-	0.65	0.83	0.78	0.74	0.74

Quality Assurance Summary

The Quality Assurance table for Vintage 2024.03.17 represents the first time reporting only places on the cleared list (see Cleared Places by Place Type). The Vintage 2024.03.17 includes 460,846 cleared places.

Check Type	Vintage 2024.03.17	Vintage 2024.03.11
error_arrivals_age_impossible	0 (0%)	0 (0%)
error_arrivals_age_nonsensical	0 (0%)	0 (0%)
error_arrivals_negative	0 (0%)	0 (0%)
error_arrivals_summation	0 (0%)	0 (0%)
error_duplicate	0 (0%)	0 (0%)
error_dwell_arrival	0 (0%)	0 (0%)
error_dwell_departure	0 (0%)	0 (0%)
error_dwell_min_null	0 (0%)	0 (0%)
error_dwell_negative	0 (0%)	0 (0%)
error_dwell_resident	0 (0%)	0 (0%)
error_dwell_transfer	0 (0%)	0 (0%)
error_dwell_visitor	0 (0%)	0 (0%)
error_dwell_worker	0 (0%)	0 (0%)
error_missing	0 (0%)	0 (0%)
error_occupancy_age_impossible	0 (0%)	0 (0%)
error_occupancy_age_nonsensical	0 (0%)	0 (0%)
error_occupancy_negative	0 (0%)	0 (0%)
error_occupancy_summation	0 (0%)	0 (0%)
error_processes	0 (0%)	0 (0%)
error_zero_total_arrivals	0 (0%)	0 (0%)
error_zero_total_occupancy	0 (0%)	0 (0%)

Check Type Definitions

Check Type	Definition
error_arrivals_age_impossible	Child visits are greater than total visits
error_arrivals_age_nonsensical	Visits where children travel alone.
error_arrivals_negative	Any visits value less than zero.
error_arrivals_summation	Segmented visits summation does not sum to the total visits
error_duplicate	Duplicate records
error_dwell_arrival	Arriving passenger visits with no arrival dwell
error_dwell_departure	Departing passenger visits with no departure dwell
error_dwell_min_null	Record missing dwell threshold
error_dwell_negative	Dwell time is less than zero
error_dwell_resident	Resident visits with no resident dwell
error_dwell_transfer	Transferring passenger visits with no transfer dwell
error_dwell_visitor	Guest visits with no guest dwell
error_dwell_worker	Worker visits with no worker dwell
error_missing	The place is missing entirely from reporting
error_occupancy_age_impossible	Child occupancy is greater than total occupancy
error_occupancy_age_nonsensical	Occupancy where children are left alone
error_occupancy_negative	Any occupancy is less than zero
error_occupancy_summation	Segmented occupancy summation does not sum to total occupancy
error_processes	Two or more place processes for the same place
error_zero_total_arrivals	Segmented visits are greater than zero, but total visits are zero
error_zero_total_occupancy	Segmented occupancy is greater than zero, but total occupancy is zero

Release: 20240317_095050