Placecast™ by Date Version 2.1, Publication Date 2024.06.10

On June 10, 2024, Motionworks published an update to its Placecast™ by Date product. While the end-user schemas have not changed, the data pipeline process used to generate the cleared places was updated based on internal audits and customer feedback.

In addition to on-boarding new places, this release also include a reclassification of 5,199 places to more appropriate place type groupings. The following table describes the changes in place types.

Previous Place Type Category	Updated Place Type Category	Count
Retail	Shopping Center	2,463
Gas Station	Convenience Store	698
Bar	Fraternal Organization	303
Bar	Indoor Rec	299
Sitdown Restaurant	Quick Serve Restaurant	243
Retail	Shopping Mall	177
Retail	Lifestyle Center	153
Grocery Store	Retail	122
Bar	Sitdown Restaurant	81
Convenience Store	Business	76
Institutional Housing	University Housing	75
Convenience Store	Grocery Store	73
Bank	Business	54
Convenience Store	Gas Station	51
Bar	Hotel	43
Bar	Country Club	38
Retail	Outlet Mall	33
Medical Office	Hospital	27
Bar	Event Facility	16
Quick Serve Restaurant	Coffee Shop	15
Bar	Fire Department	14
Bank	Office Building	12
Bar	Outdoor Rec	12
Bar	Quick Serve Restaurant	9
Amusement Park	Indoor Rec	8
Medical Office - Primary Care	Hospital	8
Event Detection	Warehouse	7
Bar	Warehouse	6
Convenience Store	Retail	6
Sitdown Restaurant	Indoor Rec	6
Sitdown Restaurant	Warehouse	4
Bar	Casino	3
Convenience Store	Liquor Store	3
Convenience Store	Quick Serve Restaurant	3
Grocery Store	Lifestyle Center	3
Medical Office - Cardiology	Hospital	3
Bank	Grocery Store	2
Bank	Shopping Mall	2
Bar	Community Center	2
Bar	Liquor Store	2
Convenience Store	Sitdown Restaurant	2
Gas Station	Liquor Store	2
Medical Office	Office Building	2
Sitdown Restaurant	Bar	2
Sitdown Restaurant	Country Club	2
Sitdown Restaurant	Office Building	2
Sitdown Restaurant	Outdoor Rec	2
Sitdown Restaurant	Retail	2
Amusement Park	Outdoor Rec	1
Bank	Retail	1
Bank	Shopping Center	1
Bar	Pedestrian Plaza	1
Bar	Retail	1
Bar	Theater	1
Car Wash Facility	Indoor Rec	1
Car Wash Facility	Quick Serve Restaurant	1
Convenience Store	Academic Building	1
Drugstore	Office Building	1
Event Detection	Coffee Shop	1
Grocery Store	Shopping Center	1
Grocery Store	Warehouse	1
Indoor Rec	Stadium	1
Lifestyle Center	Shopping Mall	1
Liquor Store	Warehouse	1
Medical Office - Oncology	Office Building	1
Medical Office - Women's Health	Hospital	1
Medical Office	Warehouse	1
Outlet Mall	Shopping Mall	1
Shopping Center	Shopping Mall	1
Sitdown Restaurant	Business	1
Sitdown Restaurant	Casino	1
Sitdown Restaurant	Convention Center	1
Sitdown Restaurant	Fraternal Organization	1
Sitdown Restaurant	Hotel	1
Sitdown Restaurant	Residential Facility	1
Theater	Fraternal Organization	1

Changes by Place Type

With each new release of Placecast™ by Date, Motionworks reviews changes at each place type and reports whether the place had a material change in an hourly visit estimate. These changes are reported in the table below and visualized in this PDF.

Place Type	Total Places	Immaterial Change	Less Than 5%	Less Than 10%	Less Than 50%	Less Than 100%	Greater Than 100%
Total	1,013,104	589,600	346,089	43,470	20,717	7,827	5,417
Academic Building	2,166	1,903	127	72	31	14	19
Airport Concourse	288	288	0	0	0	0	0
Airport Gate	5	5	0	0	0	0	0
Airport Terminal	168	168	0	0	0	0	0
Amusement Park	59	18	8	12	5	10	6
Auto Dealership	27,951	27,339	556	15	37	6	0
Bank	3,889	3,171	370	51	213	52	33
Bar	114,037	63,355	42,192	4,637	2,759	673	423
Bus Garage Routes	255	255	0	0	0	0	0
Business	10,904	5,927	2,885	523	1,188	311	70
Car Wash Facility	52	43	4	4	0	1	0
Casino	1,414	948	208	34	129	61	34
Child Care Facility	251	220	4	8	2	2	15
Coffee Shop	9,708	5,110	3,492	569	383	109	45
Commercial Airport	342	318	25	0	0	0	0
Community Center	240	191	38	9	1	0	1
Convenience Store	23,296	9,428	10,626	1,322	630	435	855
Convention Center	123	79	36	4	1	3	0
Country Club	145	42	27	3	43	22	8
Drugstore	11,941	11,502	397	12	18	9	3
Event	63	62	1	0	0	0	0
Event Detection	2	1	0	1	0	0	0
Event Facility	303	147	36	8	62	19	31
Ferry	17	13	0	1	1	1	1
Fire Department	53	21	1	7	12	7	5
Food Court	57	36	16	1	2	0	2
Fraternal Organization	3,363	1,557	674	328	496	178	130
Gas Station	2,339	1,353	466	131	220	101	68
General Aviation Airport	201	189	5	7	0	0	0
Grocery Store	18,176	12,331	4,169	695	374	372	236
Gym	3,478	3,007	352	70	35	9	5
Hospital	1,501	1,324	54	42	39	30	12
Hotel	92,962	51,740	34,980	4,331	1,263	425	225
Indoor Rec	5,271	2,358	1,453	358	714	251	137
Institutional Housing	3	0	0	0	0	3	0
Laundromat	379	287	23	2	63	2	2
Lifestyle Center	410	101	114	42	68	65	20
Liquor Store	1,790	993	375	170	168	57	27
Lobby	2	0	2	0	0	0	0
Medical Office	6,334	4,998	509	89	531	25	182
Medical Office - Cardiology	617	328	24	4	232	1	28
Medical Office - Dentist Office	374	294	28	8	31	9	4
Medical Office - Dermatology	649	607	15	0	27	0	0
Medical Office - Gastroenterology	236	207	8	0	20	0	1
Medical Office - Neurology	161	145	0	0	16	0	0
Medical Office - Oncology	506	282	81	0	122	1	20
Medical Office - Physical Therapy	66	52	12	0	2	0	0
Medical Office - Primary Care	6,722	5,866	216	100	499	0	41
Medical Office - Rheumatology	96	86	2	0	8	0	0
Medical Office - Women's Health	620	479	15	0	123	1	2
Office Building	3,753	2,785	669	140	82	52	25
Outdoor Rec	496	347	38	20	59	13	19
Outlet Mall	180	43	83	13	17	21	3
Park	847	763	31	42	5	2	4
Parking Structure	1,231	997	134	67	13	8	12
Pedestrian Plaza	68	62	0	0	0	5	1
Quick Serve Restaurant	159,031	86,179	61,836	8,681	943	878	518
Residential Facility	6,507	4,256	1,481	524	87	106	53
Rest Stop	92	92	0	0	0	0	0
Retail	36,423	14,655	14,796	1,300	4,480	587	606
Shopping Center	7,032	1,749	2,997	967	742	402	175
Shopping Mall	1,639	780	482	114	163	82	18
Sitdown Restaurant	433,654	253,869	157,213	17,275	2,240	2,088	971
Spiritual Center	85	64	10	1	8	1	1
Stadium	707	531	102	38	26	4	6
Streetscape	58	58	0	0	0	0	0
Student Center	146	145	1	0	0	0	0
Theater	1,243	403	279	115	299	65	82
Tourist Attraction	1,030	569	173	48	100	40	100
Trail	52	33	2	8	8	0	1
Transit Hub	69	56	11	0	1	1	0
Transit Station	3,456	972	1,073	386	755	180	90
University Campus	173	171	2	0	0	0	0
University Dining	32	30	2	0	0	0	0
University Health Center	28	28	0	0	0	0	0
University Housing	412	225	32	18	93	18	26
University Recreation Center	179	178	1	0	0	0	0
Warehouse	496	386	15	43	28	9	15

*Immaterial changes are differences of less than ten visits per hour or if a place was new or modified.

Scores by Place Type

Place Type	Average Dwell Score - Previous	Average Dwell Score - Latest	Average Footprint Score - Previous	Average Footprint Score - Latest	Average Profile Score - Previous	Average Profile Score - Latest	Average Visit Score - Previous	Average Visit Score - Latest
Academic Building	0.76	0.76	-	0.68	0.91	0.91	0.71	0.71
Airport Concourse	0.69	0.69	-	0.74	0.90	0.90	0.71	0.71
Airport Terminal	0.68	0.68	-	0.73	0.91	0.91	0.65	0.65
Amusement Park	0.69	0.68	-	0.64	0.78	0.80	0.67	0.69
Auto Dealership	0.71	0.71	-	0.69	0.88	0.88	0.70	0.70
Bank	0.73	0.73	-	0.67	0.89	0.89	0.70	0.70
Bar	0.74	0.74	-	0.66	0.89	0.89	0.72	0.72
Bus Garage Routes	0.63	0.63	-	0.72	0.75	0.75	0.65	0.65
Business	0.76	0.76	-	0.67	0.94	0.94	0.81	0.80
Car Wash Facility	0.70	0.70	-	0.66	0.77	0.76	0.70	0.71
Casino	0.68	0.70	-	0.66	0.87	0.87	0.68	0.69
Child Care Facility	0.71	0.71	-	0.69	0.94	0.94	0.72	0.72
Coffee Shop	0.71	0.71	-	0.66	0.86	0.87	0.70	0.70
Commercial Airport	0.75	0.75	-	0.72	0.73	0.73	0.74	0.74
Community Center	0.69	0.69	-	0.67	0.85	0.85	0.69	0.69
Convenience Store	0.69	0.69	-	0.66	0.90	0.90	0.71	0.71
Convention Center	0.69	0.71	-	0.62	0.83	0.83	0.70	0.70
Country Club	0.78	0.79	-	0.68	0.85	0.86	0.71	0.76
Drugstore	0.66	0.66	-	0.66	0.89	0.89	0.80	0.80
Event	0.61	0.62	-	0.62	0.80	0.80	0.69	0.69
Event Detection	0.53	0.48	-	0.46	0.63	0.65	0.92	0.48
Event Facility	0.72	0.72	-	0.66	0.85	0.85	0.78	0.79
Ferry	0.63	0.63	-	0.64	0.68	0.71	0.65	0.63
Fire Department	0.69	0.69	-	0.65	0.86	0.82	0.66	0.68
Food Court	0.73	0.71	-	0.67	0.75	0.75	0.64	0.64
Fraternal Organization	0.71	0.71	-	0.67	0.87	0.87	0.68	0.69
Gas Station	0.70	0.69	-	0.64	0.98	0.98	0.69	0.68
General Aviation Airport	0.69	0.69	-	0.64	0.81	0.81	0.69	0.69
Grocery Store	0.70	0.70	-	0.67	0.85	0.84	0.75	0.74
Gym	0.73	0.73	-	0.66	0.83	0.83	0.72	0.72
Hospital	0.65	0.64	-	0.69	0.69	0.69	0.72	0.71
Hotel	0.71	0.71	-	0.64	0.89	0.89	0.71	0.71
Indoor Rec	0.73	0.73	-	0.68	0.80	0.80	0.72	0.73
Institutional Housing	0.90	0.54	-	0.54	0.97	0.66	0.93	0.55
Laundromat	0.74	0.74	-	0.66	0.93	0.93	0.71	0.71
Lifestyle Center	0.68	0.66	-	0.66	0.79	0.73	0.76	0.68
Liquor Store	0.71	0.71	-	0.66	0.97	0.97	0.79	0.78
Medical Office	0.69	0.68	-	0.70	0.85	0.86	0.71	0.71
Medical Office - Cardiology	0.70	0.71	-	0.70	0.85	0.86	0.78	0.79
Medical Office - Dentist Office	0.72	0.72	-	0.71	0.94	0.94	0.84	0.83
Medical Office - Dermatology	0.71	0.71	-	0.70	0.90	0.90	0.82	0.83
Medical Office - Gastroenterology	0.72	0.71	-	0.70	0.90	0.90	0.63	0.64
Medical Office - Neurology	0.72	0.69	-	0.68	0.89	0.88	0.65	0.65
Medical Office - Oncology	0.68	0.71	-	0.69	0.81	0.81	0.77	0.77
Medical Office - Physical Therapy	0.73	0.73	-	0.69	0.84	0.84	0.83	0.83
Medical Office - Primary Care	0.71	0.71	-	0.70	0.90	0.90	0.74	0.74
Medical Office - Rheumatology	0.70	0.70	-	0.70	0.87	0.87	0.64	0.64
Medical Office - Women's Health	0.71	0.71	-	0.71	0.83	0.83	0.78	0.79
Neighborhood	0.00	0.00	-	0.12	0.95	0.95	0.33	0.33
Office Building	0.71	0.71	-	0.65	0.77	0.77	0.70	0.70
Outdoor Rec	0.70	0.69	-	0.65	0.86	0.86	0.68	0.67
Outlet Mall	0.68	0.67	-	0.68	0.83	0.81	0.69	0.65
Park	0.74	0.74	-	0.66	0.88	0.89	0.68	0.68
Parking Structure	0.72	0.71	-	0.64	0.87	0.87	0.67	0.67
Pedestrian Plaza	0.71	0.72	-	0.68	0.73	0.73	0.62	0.61
Quick Serve Restaurant	0.70	0.70	-	0.66	0.88	0.88	0.69	0.69
Residential Facility	0.75	0.75	-	0.64	0.93	0.93	0.72	0.72
Rest Stop	0.67	0.67	-	0.68	0.83	0.83	0.69	0.69
Retail	0.71	0.71	-	0.68	0.91	0.91	0.79	0.79
Shopping Center	0.69	0.71	-	0.68	0.82	0.82	0.72	0.68
Shopping Mall	0.74	0.75	-	0.69	0.88	0.88	0.72	0.73
Sitdown Restaurant	0.73	0.73	-	0.66	0.84	0.84	0.71	0.71
Spiritual Center	0.76	0.76	-	0.66	0.80	0.81	0.67	0.68
Stadium	0.70	0.71	-	0.65	0.86	0.86	0.67	0.67
Streetscape	0.69	0.69	-	0.64	0.81	0.81	0.61	0.61
Student Center	0.79	0.79	-	0.66	0.80	0.80	0.70	0.70
Theater	0.73	0.73	-	0.66	0.90	0.89	0.79	0.78
Tourist Attraction	0.68	0.66	-	0.65	0.83	0.84	0.64	0.64
Trail	0.76	0.77	-	0.65	0.96	0.96	0.70	0.71
Transit Hub	0.68	0.68	-	0.63	0.89	0.89	0.65	0.65
Transit Station	0.68	0.68	-	0.65	0.93	0.93	0.66	0.66
University Campus	-	-	-	-	-	-	-	-
University Dining	0.79	0.79	-	0.65	0.91	0.91	0.84	0.84
University Health Center	0.65	0.65	-	0.88	0.91	0.91	0.81	0.81
University Housing	0.68	0.68	-	0.66	0.84	0.85	0.70	0.72
University Recreation Center	0.80	0.80	-	0.65	0.92	0.92	0.76	0.76
Warehouse	0.71	0.71	-	0.65	0.77	0.78	0.74	0.73

Quality Assurance Summary

The Quality Assurance table for Vintage 2024.06.10 represents the first time reporting only places on the cleared list (see Cleared Places by Place Type). The Vintage 2024.06.10 includes 460,335 cleared places.

Check Type	Vintage 2024.06.10	Vintage 2024.05.10
error_arrivals_age_impossible	0 (0%)	0 (0%)
error_arrivals_age_nonsensical	0 (0%)	0 (0%)
error_arrivals_negative	0 (0%)	0 (0%)
error_arrivals_summation	0 (0%)	0 (0%)
error_duplicate	0 (0%)	0 (0%)
error_dwell_arrival	0 (0%)	0 (0%)
error_dwell_departure	0 (0%)	0 (0%)
error_dwell_min_null	0 (0%)	0 (0%)
error_dwell_negative	0 (0%)	0 (0%)
error_dwell_resident	0 (0%)	0 (0%)
error_dwell_transfer	0 (0%)	0 (0%)
error_dwell_visitor	0 (0%)	0 (0%)
error_dwell_worker	0 (0%)	0 (0%)
error_missing	0 (0%)	0 (0%)
error_occupancy_age_impossible	0 (0%)	0 (0%)
error_occupancy_age_nonsensical	0 (0%)	0 (0%)
error_occupancy_negative	0 (0%)	0 (0%)
error_occupancy_summation	0 (0%)	0 (0%)
error_processes	0 (0%)	0 (0%)
error_zero_total_arrivals	0 (0%)	0 (0%)
error_zero_total_occupancy	0 (0%)	0 (0%)

Check Type Definitions

Check Type	Definition
error_arrivals_age_impossible	Child visits are greater than total visits
error_arrivals_age_nonsensical	Visits where children travel alone.
error_arrivals_negative	Any visits value less than zero.
error_arrivals_summation	Segmented visits summation does not sum to the total visits
error_duplicate	Duplicate records
error_dwell_arrival	Arriving passenger visits with no arrival dwell
error_dwell_departure	Departing passenger visits with no departure dwell
error_dwell_min_null	Record missing dwell threshold
error_dwell_negative	Dwell time is less than zero
error_dwell_resident	Resident visits with no resident dwell
error_dwell_transfer	Transferring passenger visits with no transfer dwell
error_dwell_visitor	Guest visits with no guest dwell
error_dwell_worker	Worker visits with no worker dwell
error_missing	The place is missing entirely from reporting
error_occupancy_age_impossible	Child occupancy is greater than total occupancy
error_occupancy_age_nonsensical	Occupancy where children are left alone
error_occupancy_negative	Any occupancy is less than zero
error_occupancy_summation	Segmented occupancy summation does not sum to total occupancy
error_processes	Two or more place processes for the same place
error_zero_total_arrivals	Segmented visits are greater than zero, but total visits are zero
error_zero_total_occupancy	Segmented occupancy is greater than zero, but total occupancy is zero

Release: 20240610_153117