Placecast™ by Date Version 2.1, Publication Date 2024.08.06

On August 6, 2024, Motionworks published an update to its Placecast™ by Date product. While the end-user schemas have not changed, the data pipeline process used to generate the cleared places was updated based on internal audits and customer feedback.

Changes by Place Type

With each new release of Placecast™ by Date, Motionworks reviews changes at each place type and reports whether the place had a material change in an hourly visit estimate. These changes are reported in the table below and visualized in this PDF.

Place Type	Total Places	Immaterial Change	Less Than 5%	Less Than 10%	Less Than 50%	Less Than 100%	Greater Than 100%
Total	1,089,012	737,086	315,406	20,962	10,347	3,286	1,939
Academic Building	2,024	1,930	90	0	3	0	1
Airport Concourse	290	240	38	0	7	3	2
Airport Gate	5	5	0	0	0	0	0
Airport Terminal	170	118	26	17	7	2	0
Amusement Park	59	51	0	0	8	0	0
Auto Dealership	27,912	27,727	150	29	4	3	0
Bank	3,888	3,857	32	0	0	0	0
Bar	119,989	73,452	43,280	2,026	905	196	130
Bus Garage Routes	255	247	8	0	0	0	0
Business	11,058	8,024	2,278	125	584	26	22
Car Wash Facility	33	33	0	0	0	0	0
Casino	1,802	1,209	247	51	208	32	55
Child Care Facility	247	247	0	0	0	0	0
Coffee Shop	9,183	8,858	285	0	33	4	3
Commercial Airport	342	263	77	1	2	0	0
Community Center	168	167	1	0	0	0	0
Convenience Store	23,157	20,341	2,655	112	30	17	2
Convention Center	99	74	19	0	6	0	0
Country Club	219	187	14	13	3	2	0
Drugstore	11,940	11,808	112	1	17	4	0
Event	64	64	0	0	0	0	0
Event Detection	2	2	0	0	0	0	0
Event Facility	334	173	45	5	73	18	20
Ferry	18	18	0	0	0	0	0
Fire Department	54	54	0	0	0	0	0
Food Court	51	46	5	0	0	0	0
Fraternal Organization	3,240	3,073	123	30	13	0	1
Gas Station	2,319	2,221	97	0	0	1	0
General Aviation Airport	243	235	6	0	0	0	2
Grocery Store	17,856	16,835	973	20	9	19	1
Gym	3,470	3,422	45	1	1	1	0
Hospital	1,506	1,461	35	0	5	5	0
Hotel	96,984	56,175	36,858	2,598	921	251	183
Indoor Rec	5,686	5,257	319	81	25	2	2
Institutional Housing	5	5	0	0	0	0	0
Laundromat	372	363	9	0	0	0	0
Lifestyle Center	409	404	5	0	0	0	0
Liquor Store	1,680	1,617	58	1	2	0	2
Lobby	3	3	0	0	0	0	0
Medical Office	6,329	6,228	94	0	0	6	1
Medical Office - Cardiology	619	613	6	0	0	0	0
Medical Office - Dentist Office	370	369	1	0	0	0	0
Medical Office - Dermatology	650	642	8	0	0	0	0
Medical Office - Gastroenterology	236	232	4	0	0	0	0
Medical Office - Neurology	161	161	0	0	0	0	0
Medical Office - Oncology	508	504	4	0	0	0	0
Medical Office - Physical Therapy	66	59	7	0	0	0	0
Medical Office - Primary Care	6,719	6,661	48	2	7	0	1
Medical Office - Rheumatology	96	96	0	0	0	0	0
Medical Office - Women's Health	621	615	6	0	0	0	0
Office Building	3,822	3,216	581	8	4	6	7
Outdoor Rec	479	437	10	25	1	6	0
Outlet Mall	162	162	0	0	0	0	0
Park	817	817	0	0	0	0	0
Parking Structure	1,228	1,163	59	0	5	0	1
Pedestrian Plaza	68	68	0	0	0	0	0
Quick Serve Restaurant	172,686	91,734	65,390	9,876	3,620	1,361	706
Residential Facility	6,707	4,345	2,018	252	62	17	13
Rest Stop	78	78	0	0	0	0	0
Retail	34,996	32,683	2,251	24	12	20	6
Shopping Center	7,015	6,791	211	11	0	2	0
Shopping Mall	1,628	1,551	73	0	0	3	1
Sitdown Restaurant	487,639	320,165	156,260	5,603	3,611	1,245	759
Spiritual Center	76	64	3	0	6	1	2
Stadium	713	676	27	0	3	6	1
Streetscape	63	63	0	0	0	0	0
Student Center	140	86	36	6	10	1	1
Theater	1,118	691	286	38	73	20	10
Tourist Attraction	905	858	35	1	7	1	3
Trail	50	50	0	0	0	0	0
Transit Hub	92	92	0	0	0	0	0
Transit Station	3,471	3,377	94	0	0	0	0
University Campus	266	266	0	0	0	0	0
University Dining	48	35	2	5	3	3	0
University Health Center	18	18	0	0	0	0	0
University Housing	402	340	2	0	57	2	1
University Recreation Center	237	237	0	0	0	0	0
Warehouse and Manufacturing	577	577	0	0	0	0	0

*Immaterial changes are differences of less than ten visits per hour or if a place was new or modified.

Scores by Place Type

Place Type	Average Dwell Score - Previous	Average Dwell Score - Latest	Average Footprint Score - Previous	Average Footprint Score - Latest	Average Profile Score - Previous	Average Profile Score - Latest	Average Visit Score - Previous	Average Visit Score - Latest
Academic Building	0.77	0.77	-	0.68	0.92	0.92	0.71	0.71
Airport Concourse	0.69	0.69	-	0.74	0.90	0.90	0.71	0.71
Airport Terminal	0.68	0.69	-	0.72	0.91	0.91	0.65	0.65
Amusement Park	0.68	0.68	-	0.64	0.78	0.78	0.67	0.68
Auto Dealership	0.71	0.71	-	0.69	0.87	0.87	0.70	0.70
Bank	0.73	0.73	-	0.67	0.89	0.89	0.70	0.70
Bar	0.74	0.74	-	0.66	0.89	0.89	0.72	0.72
Bus Garage Routes	0.63	0.63	-	0.72	0.75	0.75	0.65	0.65
Business	0.76	0.78	-	0.67	0.94	0.94	0.81	0.81
Car Wash Facility	0.66	0.66	-	0.66	0.72	0.72	0.70	0.70
Casino	0.71	0.68	-	0.66	0.87	0.87	0.70	0.68
Child Care Facility	0.71	0.71	-	0.69	0.94	0.94	0.71	0.71
Coffee Shop	0.71	0.71	-	0.66	0.86	0.86	0.70	0.70
Commercial Airport	0.75	0.75	-	0.72	0.73	0.73	0.74	0.74
Community Center	0.68	0.68	-	0.67	0.88	0.88	0.68	0.68
Convenience Store	0.69	0.69	-	0.66	0.90	0.90	0.71	0.71
Convention Center	0.77	0.77	-	0.64	0.81	0.81	0.79	0.79
Country Club	0.72	0.71	-	0.67	0.83	0.82	0.73	0.73
Drugstore	0.66	0.66	-	0.66	0.89	0.89	0.80	0.80
Event	0.63	0.63	-	0.62	0.75	0.75	0.68	0.68
Event Detection	0.46	0.41	-	0.55	0.65	0.65	0.53	0.52
Event Facility	0.72	0.74	-	0.66	0.86	0.86	0.78	0.79
Ferry	0.68	0.68	-	0.65	0.80	0.80	0.67	0.67
Fire Department	0.69	0.69	-	0.65	0.81	0.81	0.67	0.67
Food Court	0.73	0.73	-	0.67	0.70	0.70	0.60	0.60
Fraternal Organization	0.71	0.71	-	0.67	0.87	0.87	0.69	0.69
Gas Station	0.69	0.69	-	0.65	0.98	0.98	0.69	0.69
General Aviation Airport	0.70	0.70	-	0.64	0.81	0.81	0.69	0.69
Grocery Store	0.70	0.71	-	0.67	0.84	0.85	0.74	0.75
Gym	0.73	0.73	-	0.66	0.83	0.83	0.72	0.72
Hospital	0.65	0.65	-	0.69	0.69	0.69	0.72	0.72
Hotel	0.71	0.71	-	0.64	0.89	0.89	0.71	0.71
Indoor Rec	0.73	0.73	-	0.68	0.81	0.81	0.72	0.72
Institutional Housing	0.88	0.88	-	0.77	0.66	0.66	0.73	0.73
Laundromat	0.74	0.74	-	0.66	0.93	0.93	0.71	0.71
Lifestyle Center	0.66	0.66	-	0.66	0.73	0.73	0.68	0.68
Liquor Store	0.71	0.71	-	0.66	0.97	0.97	0.79	0.79
Lobby	-	-	-	-	0.80	0.66	-	-
Medical Office	0.68	0.68	-	0.70	0.85	0.85	0.71	0.70
Medical Office - Cardiology	0.71	0.71	-	0.70	0.85	0.85	0.79	0.79
Medical Office - Dentist Office	0.72	0.72	-	0.71	0.94	0.94	0.84	0.84
Medical Office - Dermatology	0.69	0.69	-	0.70	0.90	0.90	0.83	0.83
Medical Office - Gastroenterology	0.71	0.71	-	0.70	0.89	0.89	0.64	0.64
Medical Office - Neurology	0.69	0.69	-	0.68	0.88	0.88	0.65	0.65
Medical Office - Oncology	0.71	0.71	-	0.69	0.81	0.81	0.77	0.77
Medical Office - Physical Therapy	0.73	0.73	-	0.69	0.84	0.84	0.83	0.83
Medical Office - Primary Care	0.71	0.71	-	0.70	0.90	0.90	0.74	0.74
Medical Office - Rheumatology	0.70	0.70	-	0.70	0.87	0.87	0.64	0.64
Medical Office - Women's Health	0.71	0.71	-	0.71	0.83	0.83	0.79	0.79
Neighborhood	0.00	0.00	-	0.13	0.95	0.95	0.32	0.32
Office Building	0.70	0.70	-	0.65	0.77	0.77	0.71	0.70
Outdoor Rec	0.68	0.68	-	0.65	0.87	0.87	0.69	0.69
Outlet Mall	0.68	0.68	-	0.68	0.83	0.83	0.66	0.66
Park	0.74	0.74	-	0.66	0.89	0.89	0.68	0.68
Parking Structure	0.72	0.72	-	0.64	0.87	0.87	0.67	0.67
Pedestrian Plaza	0.73	0.73	-	0.68	0.72	0.72	0.63	0.63
Quick Serve Restaurant	0.70	0.70	-	0.66	0.88	0.88	0.69	0.69
Residential Facility	0.75	0.75	-	0.64	0.93	0.93	0.72	0.72
Rest Stop	0.66	0.66	-	0.67	0.84	0.84	0.69	0.69
Retail	0.71	0.72	-	0.68	0.91	0.91	0.79	0.79
Shopping Center	0.71	0.71	-	0.68	0.81	0.81	0.68	0.68
Shopping Mall	0.75	0.75	-	0.69	0.88	0.88	0.72	0.72
Sitdown Restaurant	0.73	0.73	-	0.66	0.85	0.84	0.71	0.71
Spiritual Center	0.75	0.71	-	0.68	0.83	0.83	0.67	0.65
Stadium	0.71	0.71	-	0.65	0.86	0.86	0.67	0.67
Streetscape	0.67	0.67	-	0.64	0.79	0.79	0.60	0.60
Student Center	0.77	0.77	-	0.65	0.80	0.80	0.69	0.69
Theater	0.73	0.73	-	0.66	0.90	0.90	0.79	0.79
Tourist Attraction	0.68	0.68	-	0.65	0.83	0.83	0.64	0.64
Trail	0.76	0.76	-	0.65	0.96	0.96	0.70	0.70
Transit Hub	0.72	0.72	-	0.62	0.82	0.82	0.62	0.62
Transit Station	0.68	0.68	-	0.65	0.93	0.93	0.66	0.66
University Campus	0.70	0.70	-	0.63	0.83	0.83	0.67	0.67
University Dining	0.93	0.93	-	0.66	0.91	0.91	0.84	0.83
University Health Center	-	-	-	-	0.84	0.84	-	-
University Housing	0.68	0.68	-	0.66	0.85	0.85	0.72	0.72
University Recreation Center	0.82	0.82	-	0.65	0.90	0.90	0.76	0.76
Warehouse and Manufacturing	0.80	0.81	-	0.65	0.87	0.66	0.74	0.80

Quality Assurance Summary

The Quality Assurance table for Vintage 2024.08.06 represents the first time reporting only places on the cleared list (see Cleared Places by Place Type). The Vintage 2024.08.06 includes 460,293 cleared places.

Check Type	Vintage 2024.08.06	Vintage 2024.07.11
error_arrivals_age_impossible	0 (0%)	0 (0%)
error_arrivals_age_nonsensical	0 (0%)	0 (0%)
error_arrivals_negative	0 (0%)	0 (0%)
error_arrivals_summation	0 (0%)	0 (0%)
error_duplicate	0 (0%)	0 (0%)
error_dwell_arrival	0 (0%)	0 (0%)
error_dwell_departure	0 (0%)	0 (0%)
error_dwell_min_null	0 (0%)	0 (0%)
error_dwell_negative	0 (0%)	0 (0%)
error_dwell_resident	0 (0%)	0 (0%)
error_dwell_transfer	0 (0%)	0 (0%)
error_dwell_visitor	0 (0%)	0 (0%)
error_dwell_worker	0 (0%)	0 (0%)
error_missing	0 (0%)	0 (0%)
error_occupancy_age_impossible	0 (0%)	0 (0%)
error_occupancy_age_nonsensical	0 (0%)	0 (0%)
error_occupancy_negative	0 (0%)	0 (0%)
error_occupancy_summation	0 (0%)	0 (0%)
error_processes	0 (0%)	0 (0%)
error_zero_total_arrivals	0 (0%)	0 (0%)
error_zero_total_occupancy	0 (0%)	0 (0%)

Check Type Definitions

Check Type	Definition
error_arrivals_age_impossible	Child visits are greater than total visits
error_arrivals_age_nonsensical	Visits where children travel alone.
error_arrivals_negative	Any visits value less than zero.
error_arrivals_summation	Segmented visits summation does not sum to the total visits
error_duplicate	Duplicate records
error_dwell_arrival	Arriving passenger visits with no arrival dwell
error_dwell_departure	Departing passenger visits with no departure dwell
error_dwell_min_null	Record missing dwell threshold
error_dwell_negative	Dwell time is less than zero
error_dwell_resident	Resident visits with no resident dwell
error_dwell_transfer	Transferring passenger visits with no transfer dwell
error_dwell_visitor	Guest visits with no guest dwell
error_dwell_worker	Worker visits with no worker dwell
error_missing	The place is missing entirely from reporting
error_occupancy_age_impossible	Child occupancy is greater than total occupancy
error_occupancy_age_nonsensical	Occupancy where children are left alone
error_occupancy_negative	Any occupancy is less than zero
error_occupancy_summation	Segmented occupancy summation does not sum to total occupancy
error_processes	Two or more place processes for the same place
error_zero_total_arrivals	Segmented visits are greater than zero, but total visits are zero
error_zero_total_occupancy	Segmented occupancy is greater than zero, but total occupancy is zero

Release: 20240806_074856