Popcast™ Digital Population 2024 United States

On March 15, 2024, Motionworks published Popcast™ Digital Population for 2024 for the United States. Motionworks Popcast™ Digital Pop United States is a virtual representation of the population. A virtual person exists who is statistically representative of you and anyone else in the real population. You will not find an exact virtual copy of yourself within it, and because of this, it has the benefit of protecting individuals' privacy.

This release is Motionworks' annual release of the Digital Population product for the United States. The complete validation documentation for this release is here.

This release follows the same methodology as prior releases. However, this release does include additional attributes and additional categories in some attributes. These are:

• New Attributes:
  • Educational Attainment
  • Primary Commute Mode
  • Marriage Status
• New Attribute Categories:
  • Language: Chinese, French, German, Korean, Tagalog