added
Popcast™, Publication Date 2023.03.15
over 1 year ago by Matthew Martimo
On March 15, 2023, Motionworks published an update to its Motionworks Popcast™ Digital Pop.
The following custom segments were added to the 2023 Digital Population for the United States.
| category | subcategory | description |
|---|---|---|
| Consumer Profiles | Alcohol | Domestic light beer drank past 30 days Bud Light |
| Consumer Profiles | Alcohol | Wine (types) drink most often Prosecco |
| Consumer Profiles | Financial | Company purchasing decisions participated in past 12 mo Information tech. |
| Consumer Profiles | Financial | Financial services household has/use Home mortgage |
| Consumer Profiles | Health | How often usually smoke cigarettes Every day |
| Consumer Profiles | Health | No. of times tried to quit smoking past 12 months 10 or more times |
| Consumer Profiles | Health | Tobacco/other nicotine products used past 30 days Other tobacco/nicotine pds |
| Consumer Profiles | MRI Home Improvements | Home Remodeling- Any- 1yr |
| Consumer Profiles | MRI Home Improvements | Make Any Home Improvement- 1yr |
| Consumer Profiles | Sports and Leisure | Current level of interest in eSports (pro video gaming) Very |
| Consumer Profiles | Sports and Leisure | Events attended past 12 months (net) United Soccer League |
| Consumer Profiles | Sports and Leisure | Events attended/places visited past 12 months Country music concert |
| Consumer Profiles | Sports and Leisure | Lifestyle changes/events personally plan to do next 12 mths Buy house, condo |
| Consumer Profiles | Sports and Leisure | No. of times attended movie at a theater past 30 days 2 times |
| Consumer Profiles | Sports and Leisure | No. of times bought lottery tckt past 30 day (Any bought) Any lottery ticket |
| Consumer Profiles | Travel | No. trips outside cont. U.S. past 12 mo (primarily vacation) 1 trip |