added

Popcast™, Publication Date 2023.03.15

On March 15, 2023, Motionworks published an update to its Motionworks Popcast™ Digital Pop.

The following custom segments were added to the 2023 Digital Population for the United States.

categorysubcategorydescription
Consumer ProfilesAlcoholDomestic light beer drank past 30 days Bud Light
Consumer ProfilesAlcoholWine (types) drink most often Prosecco
Consumer ProfilesFinancialCompany purchasing decisions participated in past 12 mo Information tech.
Consumer ProfilesFinancialFinancial services household has/use Home mortgage
Consumer ProfilesHealthHow often usually smoke cigarettes Every day
Consumer ProfilesHealthNo. of times tried to quit smoking past 12 months 10 or more times
Consumer ProfilesHealthTobacco/other nicotine products used past 30 days Other tobacco/nicotine pds
Consumer ProfilesMRI Home ImprovementsHome Remodeling- Any- 1yr
Consumer ProfilesMRI Home ImprovementsMake Any Home Improvement- 1yr
Consumer ProfilesSports and LeisureCurrent level of interest in eSports (pro video gaming) Very
Consumer ProfilesSports and LeisureEvents attended past 12 months (net) United Soccer League
Consumer ProfilesSports and LeisureEvents attended/places visited past 12 months Country music concert
Consumer ProfilesSports and LeisureLifestyle changes/events personally plan to do next 12 mths Buy house, condo
Consumer ProfilesSports and LeisureNo. of times attended movie at a theater past 30 days 2 times
Consumer ProfilesSports and LeisureNo. of times bought lottery tckt past 30 day (Any bought) Any lottery ticket
Consumer ProfilesTravelNo. trips outside cont. U.S. past 12 mo (primarily vacation) 1 trip