Business Case

Popcast™ delivers population intelligence that identifies where specific demographic and behavioral audiences live and spend time, empowering media planners to make data-driven targeting decisions at scale. The Popcast API provides programmatic access to audience composition data across geographic markets, enabling integration of population insights into media planning tools, campaign optimization systems, and market analysis workflows.

See the full Popcast™ At Home product documentation for complete details on available cohorts, geographic aggregations, and audience indexing methodology.

Endpoints

The Popcast™ API provides the following endpoints:

Cohort Search - Search for audience cohorts by data product and keywords
Popcast At Home Measurement Data - Retrieve residential audience composition by geography
Popcast Anytime Measurement Data - Retrieve temporal audience patterns by geography and time period