Basecast™ by Date
Motionworks Basecast™ by Date measures total trips and person-miles traveled for the population living in counties and Designated Market Areas (DMAs).
Motionworks Basecast™ by Date measures total trips and person-miles traveled for the population living in counties and Designated Market Areas (DMAs). The insights are produced using the proprietary Motionworks Population Intelligence Platform. Basecast™ by Date is best used for understanding the variation in total trip counts and person-miles traveled through time.
Key Industry Uses
Transportation and city planning
- Validation data set for four-step and activity-based model outputs
- Understand the urban environment as shaped by travel trends of people and goods to achieve greater urban resilience
- Understand commute trip volume and fluctuations by market area to identify potential transit routes, bike lanes, and other multi-mobility infrastructure to reduce congestion
Out-of-home and radio advertising
- General travel “health”/trends by market
- Event analysis where storms or anything else significantly impacts travel in generally
Retail and real estate development
- Determine suitable locations for offices, retail, and other uses based on underlying migration trends and commute patterns
Methodology
The Basecast™ by Date product is a derivative of the trips observed in the Motionworks panel. For additional details, refer to the proprietary Motionworks Population Intelligence Platform that is summarized in Motionworks Methodology Overview.
Release Notes
- Extended Time Series Travel data is now available for each day from January 1, 2019 onward within each county or DMA.
- Additional Attributes New attributes related to commute and non-travel have been added to the product. These data provide information on the total number of people traveling to work, staying at home, and not traveling on a particular day.
Data Dimensions
- Frequency Published monthly.
- Geographic coverage Summarizes metrics for residents of the U.S.
- Zone systems U.S. Census counties and Designated Market Areas (DMA).
- Date availability Dates after 1 January 2019. For dates before January of 2019, reach out to our sales team for pricing.
- Latency Data are released 15 days after the close of the month. For example, by 15 January 2023 data for each day of December 2022 are released.
Schema
Motionworks delivers Basecast™ by Date via Snowflake or can be delivered using a compressed flat file output (csv.gz) via cloud storage. The following describes the schema.
| Name | Description | Type | Example |
|---|---|---|---|
| geography_id | Trip makers’ home location reported as a US Census county using 2010 TIGER/Line as the reference or Designated Market Area (DMA) using 2021 as the reference year. | string | US2010STCO36061 |
| date | Date represented by data. | string (date) | 2023-02-14 |
| population | Total population residing in the geography. This is an annual number, and it will be the same for a geography on all days in the calendar year. | integer | 1,605,752 |
| labor_force | Total reported labor force residing in the geography. A person in the labor force is a person employed or actively looking for work. Not all people in the labor force work each day nor do people travel to a work location everyday. | integer | 869,648 |
| trips | Total number of trips estimated for the geography and date. | integer | 5,233,000 |
| trips_per_capita_per_day | Trips per person per day. (Arithmetic Mean) | float | 3.26 |
| person_miles_traveled | Total person-miles traveled for the geography and date. This includes all movement such as driving, walking, and biking. | integer | 44,740,000 |
| pmt_per_capita_per_day | Person-miles traveled per person per day. (Arithmetic Mean) | float | 27.9 |
| pmt_per_trip | Person-miles traveled per trip. (Arithmetic Mean) | float | 8.5 |
| stayed_at_home | Total number of people who stayed at home for the entire day within the geography. | integer | 427,000 |
| zero_trips | Total number of people who made zero trips that reside within the geography. This includes people who stayed at home and people outside of their home geography that did not travel (e.g., stayed at resort for entire day) | integer | 430,000 |
| went_to_work | Total number of people who went to their work location during the day who reside in the geography. | integer | 351,000 |
| trips_per_capita_per_day_median | Trips per person per day. (Median) | float | 3.1 |
| pmt_per_capita_per_day_median | Person-miles traveled per person per day. (Median) | float | 26.9 |
| pmt_per_trip_per_day_median | Person-miles traveled per trip. (Median) | float | 5.4 |
| version_id | Version Identifier for the Record | String | Version 2 |
Updated 4 months ago