Motionworks is a leading provider of population intelligence in North America. The Motionworks Population Intelligence Platform allows our customers to answer questions about population movement, whether it relates to the roads people travel on, the advertisements people see, the retailers people visit, or the places people choose to vacation. Population intelligence enables stakeholders of all types to make more decisions based on real human behavior.

The Motionworks Population Intelligence Platform begins with curating the highest quality data sources available—including feeds of mobile location data, consumer marketing, business marketing, mapping technology, and first-party data. Leveraging cross-industry and cross-discipline data science expertise, our Population Intelligence Platform creates a robust, digital representation of the entire population week-over-week that is sensitive to both shorter-term shifts in travel behavior (such as pandemic-related social distancing protocols and new transportation projects) or events (such as festivals, conventions, and other events), as well as longer-term shifts (such as changing land use and migration patterns).

Motionworks offers a suite of Population Intelligence Products to bring our customers the data they need in the most efficient way possible.

Motionworks Population Intelligence Products

Popcast™ At Home and Popcast™ Anytime and Popcast™ Digital Population : For a specific population cohort, these data products measure residency and where time is being spent hour-by-hour throughout the week on a monthly basis. The population cohorts can be tabulated using custom combinations of demographic and consumer behaviors. Popcast™ Digital Population provides a completely modeled and anonymized population replica that can be used in place of other population data sources.

Placecast™ Profiles, Placecast™ by Date, and Placecast™ by Home: For specific places these data products measure activity patterns. Placecast™ Profiles measure the most current week in detail. Placecast™ By Date measures places monthly and annually. Placecast™ At Home measures home neighborhoods of the people visiting those specific places.

Basecast™ by Date A “global” data product that measures regional or city-wide patterns. It measures daily travel patterns for standard geographies like counties and Designated Market Areas (DMAs).

Business Uses

The Placecast™ suite of products is a set of incredibly powerful tools that empower stakeholders of all kinds to make informed and efficient decisions. Below are a few use cases for these products.

Foot Traffic Analytics

Understand, not only how many people are visiting a specific place or region, but who they are, how often they visit, how far they traveled to get there, and how long they stayed. Foot traffic reflects the total population, not simply device counts.

Location Planning

Placecast™ provides insights into who visits existing areas of the marketplace to help ensure impactful retail site selection. Insights are available for 8000+ different demographic targets including people who are in the market for a new car, looking to change wireless providers, or avid fast-food eaters. Placecast™ can also determine visitation to existing competitive locations to ensure a robust understanding of the best location for your next real estate investment.

Accelerating Advertising Revenue

Placecast™ helps advertisers understand who is visiting their retail locations, regions and events as well who is visiting their competitors' locations. Understanding who is visiting, how often, where they come from, and how long they stay can ensure impactful advertising placements and determine media investment impact locally, regionally, and nationally.

Attribution Analysis

Placecast™ assesses foot traffic visitation, dwell time, frequency of visitation, and distance traveled to a location to determine whether advertising investments had an impact on visitation. Did visitors come more often? Did they stay longer? Did they come from further away? Are they loyal visitors to our competitors' locations? Placecast™ has the answers.

Motionworks Methodology

Motionwork's industry leading methodology combines multiple streams of raw data with advanced data science and machine learning techniques to generate our Population Intelligence Products. To help illustrate these methods, please refer to the following:

1. People Methodology
2. Place Methodology
3. How our Methodolgy is Different