People Methodology

Motionworks is a leading provider of population intelligence in North America. Our proprietary Population Intelligence Platform allows customers to answer questions about population movement as it relates to the roads we travel on, the advertisements we see on billboards, the retailers we visit, and the places we choose to vacation. Population intelligence enables businesses and cities to make decisions more confidently, based on real human behavior and other factors, all in an aggregated and privacy-compliant way.

The Motionworks Population Intelligence Platform curates the highest quality data sources available—including feeds of mobile location data, consumer marketing, business marketing firms, mapping technology, and first-party data. Leveraging cross-industry and cross-discipline data science expertise, our Population Intelligence Platform creates a robust, digital representation of the entire population week-over-week that is sensitive to both shorter-term shifts in travel behavior (such as pandemic-related social distancing protocols and new transportation projects) and events (such as holiday shopping, festivals, conventions, and other events), as well as longer-term shifts (such as changing land use and migration patterns).

The following sections explore the methodology components that contribute to the Motionworks Population Intelligence Platform.

1. Synthetic Populations
2. Data Inputs and Cleansing
3. Identification of the Panel
4. Activity Pattern Curation
5. Total Population Activity

Jump to the end for a summary of what makes Motionworks different in the Methodology Comparisons.