Placecast™ Validation

Motionworks Placecast™ Validation provides detailed information about our validation for every place record for every data release.

Place Validation Report

Report Contents

The report provides context about the measurement process it went through for the latest data release, as well as that same context for the most recent prior release. There are eight discrete validation checks that are used to create a quality index score. These checks are described in the Schema below.

Quality Index

Quality of the data for a place is based on both the input data for the place and the output results for the place.

For input data, the score is primarily effected by the place's audit status, and if it is a focused place or an unfocused place. For output data the score is primarily effected by how the place performs in comparison to its peer group of places.

5 - Excellent Quality

  • Focused place is audit status 4 or 5, and passes 8 validation checks.
  • Unfocused place passes 8 validation checks

4 - Very Good Quality

  • Focused place is audit status 4 or 5, and passes a minimum of 6 validation checks.
  • Focused place is audit status 3, 12, or 67, and passes 8 validation checks.
  • Unfocused place passes a minimum of 4 validation checks

3 - Good Quality

  • Focused place is audit status 4 or 5, and passes a minimum of 4 validation checks.
  • Focused place is audit status 3, 12, or 67, and passes a minimum of 6 validation checks.
  • Unfocused place passes a minimum of 2 validation checks

2 - Fair Quality

  • Focused place is audit status 3, 4, 5, 12, or 67 and passes a minimum of 1 validation check.
  • Unfocused place passes 1 validation check

1 - Poor Quality

  • Focused place is audit status 4 or 5, and passes 0 validation checks.
  • Unfocused place passes 0 validation checks
  • Place is audit status is 1, 2, 7, 9, 14

Data Dimensions

  • Frequency Published Monthly.
  • Geographic coverage Summarizes validation metrics for all Motionworks places available to a customer.
  • Date availability Data is updated with every monthly release. Fields that reference the previous release refer to the most recent prior release of the Placecast Data.

Schema

NameDescriptionTypeExample
place_idUnique and persistent identifier of this place or region defined by a data collection polygon (also sometimes called point or place of interest).Integer275640
current_release_idIdentifier of the current release.String20240201_placecast_v22
previous_release_idIdentifier of the most recent prior release.String20240101_placecast_v22
current_place_processThe measurement process that was used to create the measurement data for this place.Stringplaced_v22
previous_place_processThe measurement process that was used to create the measurement data for this place in the most recent prior release.Stringplaced_unfocused
current_place_poolThe identifier of the place pool, or group of peer places that was used during the creation of measurement data for this place.StringDMA501_bars
previous_place_poolThe identifier of the place pool, or group of peer places that was used during the creation of measurement data for this place in the most recent prior release.Stringbars
current_places_in_place_poolThe number of other places that fall into the place pool.Integer3,571
previous_places_in_place_poolThe number of other places that fall into the place pool in the most recent prior release.Integer2,992
current_scoreThe 1-5 score generated for this place from the 8 discrete validation checks performed.Integer4
previous_scoreThe 1-5 score generated for this place from the 8 discrete validation checks performed in the most recent prior release.Integer2
current_passed_checksThe number of discrete validation checks that the place record passed.Integer6
previous_passed_checksThe number of discrete validation checks that the place record passed in the most recent prior release.Integer3
current_avg_visits_sqft_checkPass or fail that the output of the monthly average of visits per square foot of the place record is within +/- 1 standard deviation of the the places in the place pool.BooleanTRUE
previous_avg_visits_sqft_checkPass or fail that the output of the monthly average of visits per square foot of the place record is within +/- 1 standard deviation of the the places in the place pool in the most recent prior release.BooleanFALSE
current_avg_dwell_checkPass or fail that the output of the monthly average dwell time of the place record is within +/- 1 standard deviation of the the places in the place pool.BooleanTRUE
previous_avg_dwell_checkPass or fail that the output of the monthly average dwell time of the place record is within +/- 1 standard deviation of the the places in the place pool in the most recent prior release.BooleanFALSE
current_time_of_day_visits_checkPass or fail that the output of the time of day and day of week visitation profiles are similar to the places in the place pool.BooleanTRUE
previous_time_of_day_visits_checkPass or fail that the output of the time of day and day of week visitation profiles are similar to the places in the place pool in the most recent prior release.BooleanFALSE
current_overall_travel_distance_checkPass or fail that the output of the average distance from the place location to visitors home is within +/- 1 standard deviation of the the places in the place pool.BooleanTRUE
previous_overall_travel_distance_checkPass or fail that the output of the average distance from the place location to visitors home is within +/- 1 standard deviation of the the places in the place pool in the most recent prior release.BooleanFALSE
current_sqft_checkPass or fail that the input of the place shape is less than the 98th percentile for the place type.BooleanTRUE
previous_sqft_checkPass or fail that the input of the place shape is less than the 98th percentile for the place type in the most recent prior release.BooleanFALSE
current_polygon_checkPass or fail that the input of the place's shape compactness ratio is reasonable.BooleanTRUE
previous_polygon_checkPass or fail that the input of the place's shape compactness ratio is reasonable in the most recent prior release.BooleanFALSE
current_hours_checkPass or fail that the input of the time of day and day of week open hours are similar to peer places.BooleanTRUE
previous_hours_checkPass or fail that the input of the time of day and day of week open hours are similar to peer places in the most recent prior release.BooleanFALSE
current_place_type_checkPass or fail that the input of the place type label matching to third party POI data is reasonable.BooleanTRUE
previous_place_type_checkPass or fail that the input of the place type label matching to third party POI data is reasonable in the most recent prior release.BooleanFALSE

First Party Data Validation Report

This report provides a view of any first party data that is used in creating the Motionworks measurement in Placecast

Data Dimensions

  • Frequency Published Monthly.
  • Geographic coverage Summarizes first party data that is used for any Motionworks place .
  • Date availability Data is updated with every monthly release where first party data is used.

Schema

NameDescriptionTypeExample
place_idUnique and persistent identifier of this place or region defined by a data collection polygon (also sometimes called point or place of interest).Integer275640
YYYYMMYear and Month that the first party data is applicable to for this placeString202402
data_sourceThe name of the data source of the first party dataStringturnstile counts
data_source_typeThe type of data being reported for the first party dataStringdata.mta.nyc
data_source_monthly_valueThe first party data normalized to motionworks visitsString7,452