US Block Groups Zip Code Reference

As a reference for users, Motionworks provides this cross-reference to allow users to understand how data reported at the United States Census Block Groups may be aggregated Postal Zip Codes.

The universal geography_id and postal_code are used and can be referenced back to the core Geography Reference Datasets.

Schema

Motionworks delivers Geography via Snowflake or can be delivered using a compressed flat file output (csv.gz) via cloud storage. The following describes the schema.

NameDescriptionTypeExample
geography_idUnique identifier for the block group geography across years.stringUS2020XXBG010010204004
us_zipcodeUnique identifier for the zip code tabulation area geography across years.stringUS2020ZCTA36067
yearYear used to summarize the shared Popcast™ Digital Popinteger2023
householdsThe number of Households shared by the two geographies.integer79
personsThe number of Persons shared by the two geographies.integer195