Popcast™ Digital Pop United States

Motionworks Popcast™ Digital Pop is a virtual representation of the population.

Motionworks Popcast™ Digital Pop United States is a virtual representation of the population. A virtual person exists who is statistically representative of you and anyone else in the real population. You will not find an exact virtual copy of yourself within it, and because of this, it has the benefit of protecting individuals' privacy.

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Data Dimensions

  • Frequency Published once a year.
  • Geographic coverage Summarizes residents of the U.S.
  • Zone systems Residential locations reported as US Census block groups and US Census ZIP Code Tabulation Areas (ZCTAs).
  • Date availability 2021, 2022, and 2023. For 2019 or 2020, reach out to our sales team for pricing.
  • Latency Data are released before the end of the 1st Quarter (March 31) in the current year.

Schema

Motionworks delivers Popcast™ Digital Pop via Snowflake or can be delivered using a compressed flat file output (csv.gz) via cloud storage. The following describes the schema.

Name

Description

Type

Example

year

Calendar year the digital population represents.

string

2021

geography_id

Geography reference where the person resides. For the United States, Census block groups are used as the primary geography.

string

US2010XXBG360610031001

household_id

Unique identifier of the household constructed from the block group FIPS code, underscore, and a unique number. Unique to year but may not be unique to the entire dataset.

string

3606100310011646

hhperson_id

Unique identifier of the person (household_id, underscore, a unique number for the person number in the household). Unique to year but may not be unique to the entire dataset.

string

36061003100116461

age

Age in years (up to 100).

string

26

gender

Gender following US Census Bureau's sex classification: m = male; f = female

string

f

race

Race following US Census Bureau classifications: white = White; black = Black or African American; native = American Indian or Alaska Native; asian = Asian islander = Native Hawaiian or Other Pacific Islander; other = Other; multiple = Multiple

string

multiple

hispanic

Hispanic origin following US Census Bureau classification, where people who identify as Hispanic, Latino, or Spanish may be any race.

boolean

False

worker

Worker status using the US Census definition of worker in the American Community Survey.

boolean

True

language

Language spoken at home: english; spanish; other

string

english

household_type

Either: household; institutional group quarters (e.g., correctional facilities, nursing homes); non-institutional group quarters (e.g., college dormitories, military barracks, group homes)

string

institutional group quarters

household_size

The number of people living in the household.

integer

4

household_children

Presence of children (age less than 18yrs) in the household.

boolean

True

household_income

Total household income (USD) reported, adjusted for inflation in prior year dollars. Missing values are null.

integer

61743

household_vehicles

Number of vehicles available to the household: 0 = 0 cars; 1 = 1 car; 2 = 2 cars; 3 = 3 cars; 4 = 4 or more cars

Missing values are null.

integer

2

prizm_segment

Claritas PRIZM Segment to which the household belongs. Null for group quarters.

integer

54

postal_code

Postal code Geography reference where the person resides. For the United States, Census Zip Code Tabulation Areas are used. Not all areas of the United States are covered by a ZIP Code in the Census ZCTA file. In those cases, values are null.

string

US2010ZCTA10007

claritas_segments

A list of Claritas Consumer Segments to which the household belongs. Null for group quarters.

array<string>

[cp_f8a210,cp_5b7546]

vintage

Internal Motionworks identifier for the run process used to generate the Digital Population record.

string

20220912_812c112

Validation

Methodology

A deep dive into the methodology and its benefits are available in the Synthetic Populations methodology documents. Motionworks uses Claritas Pop Facts to develop control totals for its Digital Population products.