Motionworks Placecast™ Fraternal Organizations Report
Motionworks Placecast™ products provides for Places and Regions since 2019.
Fraternal Organizations
Motionworks Placecast™ provides visits and occupancy for Motionworks Places and Regions since 2019. These insights are produced with the Motionworks Population Intelligence Platform. Placecast™ is used for investigating visitation trends at locations through time.
The following document provides an overview of the validation of Motionworks Fraternal Organizations. Motionworks currently measures visitation at 3,060 fraternal organizations. Places can be standalone or within a larger building or a complex. Out of the total number of places measured, 3,026 are standalone locations where they can be directly measured. The figure below indicates the distribution of all Motionworks Fraternal Organizations across the United States.
Place Description
Membership-based social hall often associated with shared ethnic, political, or social interest amongst the members (e.g., Italian-American Hall, Moose Lodge, VFW). Some Fraternal Organizations function similar to a Bar, however, fraternal organization often only admit members and guests to social events at the place.
Place Stats
Place Type | Number of Places | Minimum Size -sq ft- | Median Size -sq ft- | Average Size -sq ft- | Maximum Size -sq ft- |
---|---|---|---|---|---|
Fraternal Organization | 3,060 | 1,073 | 26,078 | 34,135 | 318,478 |
Median Visits per Week 2019 | Median Visits per Week 2020 | Median Visits per Week 2021 | Median Visits per Week 2022 | Median Visits per Week 2023 | Median Visits per Week 2024 | Median Dwell Time 2019 | Median Dwell Time 2020 | Median Dwell Time 2021 | Median Dwell Time 2022 | Median Dwell Time 2023 | Median Dwell Time 2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
V2.2 | 480 | 330 | 340 | 420 | 440 | 440 | 66 | 63 | 64 | 65 | 65 | 65 |
V2.1 | 450 | 310 | 350 | 490 | 690 | 780 | 80 | 71 | 79 | 97 | 112 | 120 |
Weekly Visit Trends
The figure below shows the trend of weekly visits - median (red) as well as the 25th to 75th percentile band (green) - over time across all fraternal organizations. This is then compared to the median weekly first-party counts (blue) if available. For this place type, the median weekly visits estimate is based on 3054 of places.
Weekly Visit Per 1K SQFT Trends (Standalone)
The figure below shows the trend of weekly visits per 1000 square feet of space (ksf) - median (red) as well as the 25th to 75th percentile band (green) - over time across only standalone fraternal organizations that can be directly measured or at least have a polygon/size. This is then compared to the median weekly first-party counts (blue) if available. For this place type, the median weekly visits estimate is based on 3026 of places.
Day of Week and Hour of the Day Profiles
The figure below shows the average ratio of the weekly visits that fall within a specific hour of a specific day of the week. The color represents the year, and each band represents the variation over the months of the year.
Weekly Visit Scores
The table below presents the historic average scores for Fraternal Organizations. Note that 1 is a good/perfect score and 0 is a bad/worst score. Scores for each place are calculated based on how well the place compares with their cohort of places, and how far off is the place’s observed (1) visitation, (2) dwell time, (3) hourly profile, and (4) trade area distance footprint from our best estimated place based on their location, size, urbanicity, and the type of place.
If a place's score is below a certain threshold, then the place is considered unfocused and therefore processed through the unfocused methodology, which results in their stats being estimated based on the location, size, and place type of other focused places in the vicinity.
Average Dwell Score | Average Trade Area Distance Footprint Score | Average Profile Score | Average Visit Score |
---|---|---|---|
0.52 | 0.51 | 0.52 | 0.52 |
The figures below shows the average and 25th/75th percentiles of the score across all of the Fraternal Organizations for every month since January 2019.
Visit Score Graph
Dwell Score Graph
Profile Score Graph
Footprint Trade Area Distance Score Graph
Tradeareas
A trade area is where customers or visitors live and how far they are likely to travel to an establishment or neighborhood. Motionworks Placecast™ Trade Areas documents the home location of visitors by the number of visits to a Motionworks Place or Region every month since 2019. These insights are produced with the Motionworks Population Intelligence Platform.
Verification
Motionworks verifies Trade Area estimates to ensure confidence and illustrate the quality of our data. Motionworks maintains data on expected trade areas by place type from trusted third parties such as travel surveys and academic research. The following tables provide an overview of verification for each Motionworks place type nationally compared to target values Motionworks has identified for each place type. Due to the detail of Motionworks place types, there is not always a one-to-one relationship between Motionworks place types and those identified in studies and research. As a result, some values from studies and research are shared across multiple Motionworks place types.
Tradeareas visits distribution
Motionworks segments trade areas by 1) local, 2) hyper local, 3) non-local. Local is defined as the home to place distance is < 50 miles, Hyper local is defined as the home and place have the same Census block group, and Non-local is defined as the home to place distance is > 50 miles. The figure below illustrates the distribution of visits by trade area segment.
Local (< 50 miles from home) Statistics
Place Type | Mean Travel Distance to Location | Motionworks Estimated Mean (August 2024) | Change from prior month | Change from prior year |
---|---|---|---|---|
Fraternal Organization | 3.1 miles | 2.8 miles | 0.3 % | 0.6 % |
Hyper Local (same home and place Census block group) Statistics
Place Type | Mean Travel Distance to Location | Motionworks Estimated Mean (August 2024) | Change from prior month | Change from prior year |
---|---|---|---|---|
Fraternal Organization | 0.3 miles | 0.2 miles | -3.7 % | -12.4 % |
Non-Local (>50 miles from home) Statistics
Place Type | Mean Travel Distance to Location | Motionworks Estimated Mean (August 2024) | Change from prior month | Change from prior year |
---|---|---|---|---|
Fraternal Organization | 158.1 miles | 175.2 miles | 0.7 % | 10.1 % |
Home to place distance distribution
The figure below illustrates the home to place distance distribution by distance bin.
Updated 16 days ago