Claritas PRIZM Segments
As a reference for users, Motionworks provides this catalog of Claritas PRIZM Segments to allow users to select one or more of these segments when creating custom population segments. The custom population segment may require any number of the selected PRIZM segments (any person or household will only belong to a single PRIZM Segment). It may be cross-classified with other segmentation systems or selected demographics.
Schema
Motionworks delivers catalog_claritas_prizm_segment via Snowflake or can be delivered using a compressed flat file output (csv.gz) via cloud storage. The following describes the schema.
| Name | Description | Type | Example |
|---|---|---|---|
| prizm_segment | Unique identifier for the PRIZM segment across years. | string | 04 |
| category | High-level Category Description. | string | PRIZM |
| subcategory | Nested Subcategory Description. | string | Segment Households |
| description | Description of the consumer segment. | string | Young Digerati |
| socialgroup_id | Unique identifier for the Social Group segment across years. | string | U1 |
| lifestage_id | Unique identifier for the Lifestage segment across years. | string | Y1 |
| urbanicity_id | Unique identifier for the Urbanicity segment across years. | string | Z1 |
The Social Groups, Lifestage Segments, and Urbanicity Segments are all described in the catalog with an alpha-numeric prizm_segment identifier and the associated socialgroup_id, lifestage_id, urbanicity_id fields having the value of null.
The core PRIZM segments relate to 69 segments in the catalog with subcategory = "Social Group Households". The associated prizm_segment will resolve to an integer value, and the associated socialgroup_id, lifestage_id, urbanicity_id fields will be populated.
Possible Data Type Conflict
Within this catalog, the
prizm_segmentis a STRING type. However if using this catalog with the Popcast™ Digital Pop dataset, the household value forprizm_segmentincludes only the disaggregateSegment Householdsand is stored as an INTEGER.
Updated 6 months ago