Population Intelligence APIs for Business Growth

Motionworks' Population Intelligence Platform transforms complex population movement data into actionable business insights through our comprehensive API suite. Whether you're identifying high-value prospects, optimizing media campaigns, or evaluating new locations, our APIs provide the demographic, behavioral, and movement intelligence you need to make data-driven decisions.

Business-First API Solutions

Popcast APIs - Audience Intelligence

Answer: "WHO are they?"

Understand population demographics, behaviors, and movement patterns to create precise audience segments and targeting strategies.

Key Capabilities:

• Population demographics and characteristics analysis
• Custom cohort creation and audience segmentation
• Geographic population distribution insights
• Time-based audience presence patterns

APIs: Popcast | Use Cases: Audience profiling, demographic targeting, market analysis

Placecast APIs - Location Intelligence

Answer: "WHERE do they go?"

Analyze visitation patterns, foot traffic, and place-based insights to understand location performance and audience movement.

Key Capabilities:

• Visitor demographics and behavior analysis
• Foot traffic measurement and trends
• Trade area mapping and analysis
• Location performance benchmarking

APIs: Placecast Profiles • Placecast Select | Use Cases: Site selection, competitive analysis, performance measurement

Viewcast APIs - Media Measurement

Answer: "HOW do we reach them?"

Measure out-of-home advertising effectiveness with precision viewshed analysis and audience delivery metrics.

Key Capabilities:

• Scientific viewshed calculation and analysis
• Audience exposure measurement
• Campaign reach and frequency analysis
• Media placement optimization

APIs: Viewcast | Use Cases: OOH measurement, campaign optimization, media planning

Step-by-Step Use Case Workflows

Transform business challenges into actionable insights with our detailed use case guides. Each workflow provides specific API calls, required inputs, and expected outputs for real-world business scenarios.

Sales & Prospecting

Finding High-Value Advertisers
Generate qualified prospect lists by identifying companies whose customers match your media audience or location visitors.

Competitive Audience Analysis
Map competitor audience overlap and identify white space opportunities for targeted sales outreach.

Location Intelligence

Location Performance Analysis
Understand who visits your locations, when they visit, and how their demographics compare to your target market.

Site Selection & Trade Area Mapping
Evaluate new location potential and map true trade areas using actual visitor behavior data.

Campaign Measurement

Campaign Impact Measurement
Measure campaign lift, audience engagement, and geographic reach to prove media effectiveness and optimize future investments.

API Foundation

Authentication & Access

All Motionworks APIs use a consistent authentication model and base URL structure.

Authentication: API key required via apikey header

Getting Started: Contact us to set up API access and receive your authentication credentials.

Technical Documentation

Detailed endpoint documentation, request/response specifications, and integration examples are available in our technical reference:

• API Overview - Authentication, base URLs, and general API information
• Popcast API Reference - Demographic and audience intelligence endpoints
• Placecast API Reference - Location and visitation analytics endpoints
• Viewcast API Reference - Media measurement and viewshed analysis endpoints
• Place Search API Reference - Location discovery and search endpoints

Support & Consultation

Our team provides technical integration support and strategic consultation to help you maximize the value of population intelligence data.

Technical Support: [email protected]
Strategic Consultation: Connect with our solutions team to discuss custom implementations and advanced use cases.