Popcast™ Anytime
Motionworks Popcast™ Anytime measures the total number of persons present in any US Census Block Group at any hour of the day.
Motionworks Popcast™ Anytime provides the estimated occupancy of any US Census Block Group at any hour of the day, for any day type, going back to January 2019. Unlike Popcast™ at Home, which counts residents by where they live, Popcast™ Anytime counts everyone present in a geography regardless of where they call home.
Data Dimensions
- Frequency Data are updated monthly, released on the 15th of the following month.
- Geographic coverage United States, at the Census Block Group level.
- Zone systems All Census Block Groups in the United States are included.
- Date availability January 2019 to present.
- Latency Data are released within 15 days of the close of each month.
Methodology
Popcast™ Anytime is derived from a panel of opted-in mobile devices. Each month, a quality-filtered daily device panel is constructed, retaining only devices with sufficient weekly activity and without anomalous GPS patterns. Device dwells are weighted by a population multiplier that scales the observed panel to the full US population. Hourly occupancy is calculated by averaging weighted device presence across all qualifying hours of that type in the month — producing a representative estimate of who is present, not a count of a specific day.
Schema
Motionworks delivers Popcast™ Anytime via Snowflake secure view. The current schema (v2.3) is described below.
| Name | Description | Type | Example |
|---|---|---|---|
| place_id | Motionworks place or region identifier. | string | 269335 |
| yyyymm | Year and month encoded as YYYYMM. | integer | 202304 |
| day_type | Day type identifier: 1 = Monday–Thursday (weekdays), 2 = Friday, 3 = Saturday, 4 = Sunday. | integer | 1 |
| hour | Local-time hour of the day (0–23). | integer | 14 |
| motionworks_segment_id | Identifier for the population segment the row is broken out by. See Population Segments. | string | 0 |
| geography_id | Geography reference for the home location of the persons counted. | string | US2020XXBG360610031001 |
| days | Number of calendar days included in the aggregation. | integer | 30 |
| activities | Average activities arriving at the place during the identified hour. May be null for earlier months. | float | 512.7 |
| visits | Average visits arriving at the place during the identified hour of the week. May be null for earlier months. | float | 498.1 |
| occupancy | Estimated average number of persons present during this hour, broken out by population segment. | float | 486.3 |
| vintage | Date and time the population was summarized. May be null for earlier months. | datetime | 2026-06-18 00:00:00 |
| release_version | Motionworks release version associated with this record. | string | 20260618 |
Version differences
- v2.3 (current) is broken out by population segment (
motionworks_segment_id) and addsdays,activities,visits, andvintage. It is paired with Placecast™ 2.3 and uses 2020 US Census geography. - v2.2 reports occupancy without the population-segment breakout:
place_id,yyyymm,day_type,hour,geography_id,occupancy,release_version. It is paired with Placecast™ 2.2 and uses 2010 US Census geography.
Updated 16 days ago