Motionworks Popcast™ Anytime provides the estimated occupancy of any US Census Block Group at any hour of the day, for any day type, going back to January 2019. Unlike Popcast™ at Home, which counts residents by where they live, Popcast™ Anytime counts everyone present in a geography regardless of where they call home.

Data Dimensions

Frequency Data are updated monthly, released on the 15th of the following month.
Geographic coverage United States, at the Census Block Group level.
Zone systems All Census Block Groups in the United States are included.
Date availability January 2019 to present.
Latency Data are released within 15 days of the close of each month.

Methodology

Popcast™ Anytime is derived from a panel of opted-in mobile devices. Each month, a quality-filtered daily device panel is constructed, retaining only devices with sufficient weekly activity and without anomalous GPS patterns. Device dwells are weighted by a population multiplier that scales the observed panel to the full US population. Hourly occupancy is calculated by averaging weighted device presence across all qualifying hours of that type in the month — producing a representative estimate of who is present, not a count of a specific day.

Schema

Motionworks delivers Popcast™ Anytime via Snowflake secure view. The following describes the schema.

Name	Description	Type	Example
geography_id	Census Block Group identifier.	string	US2010XXBG360610031001
year	Calendar year.	integer	2023
month	Calendar month (1=January, 12=December).	integer	3
daytype	Day type of the record (1=Monday–Thursday, 2=Friday, 3=Saturday, 4=Sunday).	integer	1
hour	Hour of day in local time (0–23).	integer	14
occupancy	Estimated average number of persons present during this hour.	float	486.3

Delivery

Motionworks delivers Popcast™ Anytime via Snowflake secure view:

MOTIONWORKS_PRODUCTS.DELIVERY_GEOPATH.ANYTIMEPOP_BG