Popcast™ Anytime

Motionworks Popcast™ Anytime measures the total number of persons present in any US Census Block Group at any hour of the day.

Motionworks Popcast™ Anytime provides the estimated occupancy of any US Census Block Group at any hour of the day, for any day type, going back to January 2019. Unlike Popcast™ at Home, which counts residents by where they live, Popcast™ Anytime counts everyone present in a geography regardless of where they call home.

Data Dimensions

  • Frequency Data are updated monthly, released on the 15th of the following month.
  • Geographic coverage United States, at the Census Block Group level.
  • Zone systems All Census Block Groups in the United States are included.
  • Date availability January 2019 to present.
  • Latency Data are released within 15 days of the close of each month.

Methodology

Popcast™ Anytime is derived from a panel of opted-in mobile devices. Each month, a quality-filtered daily device panel is constructed, retaining only devices with sufficient weekly activity and without anomalous GPS patterns. Device dwells are weighted by a population multiplier that scales the observed panel to the full US population. Hourly occupancy is calculated by averaging weighted device presence across all qualifying hours of that type in the month — producing a representative estimate of who is present, not a count of a specific day.

Schema

Motionworks delivers Popcast™ Anytime via Snowflake secure view. The following describes the schema.

NameDescriptionTypeExample
geography_idCensus Block Group identifier.stringUS2010XXBG360610031001
yearCalendar year.integer2023
monthCalendar month (1=January, 12=December).integer3
daytypeDay type of the record (1=Monday–Thursday, 2=Friday, 3=Saturday, 4=Sunday).integer1
hourHour of day in local time (0–23).integer14
occupancyEstimated average number of persons present during this hour.float486.3

Delivery

Motionworks delivers Popcast™ Anytime via Snowflake secure view:

MOTIONWORKS_PRODUCTS.DELIVERY_GEOPATH.ANYTIMEPOP_BG