Motionworks Popcast™ at Home Claritas Prizm Segments List

Existing Claritas PRIZM Segments

prizm_iddescriptionmin_yearmax_year
01Upper Crust20212023
02Networked Neighbors20212023
03Movers & Shakers20212023
04Young Digerati20212023
05Country Squires20212023
06Winner's Circle20212023
07Money & Brains20212023
08Gray Power20212023
09Big Fish, Small Pond20212023
10Executive Suites20212023
11Fast-Track Families20212023
12Cruisin' to Retirement20212023
13Upward Bound20212023
14Kids & Cul-de-Sacs20212023
15New Homesteaders20212023
16Beltway Boomers20212023
17Urban Elders20212023
18Mayberry-ville20212023
19American Dreams20212023
20Empty Nests20212023
21The Cosmopolitans20212023
22Middleburg Managers20212023
23Township Travelers20212023
24Pickup Patriarchs20212023
25Up-and-Comers20212023
26Home Sweet Home20212023
27Big Sky Families20212023
28Country Casuals20212023
29White Picket Fences20212023
30Pools & Patios20212023
31Connected Bohemians20212023
32Traditional Times20212023
33Second City Startups20212023
34Young & Influential20212023
35Urban Achievers20212023
36Toolbelt Traditionalists20212023
37Bright Lights, Li'l City20212023
38Hometown Retired20212023
39Kid Country, USA20212023
40Aspiring A-Listers20212023
41Domestic Duos20212023
42Multi-Culti Mosaic20212023
43City Roots20212023
44Country Strong20212023
45Urban Modern Mix20212023
46Heartlanders20212023
47Striving Selfies20212023
48Generation Web20212023
49American Classics20212023
50Metro Grads20212023
51Campers & Camo20212023
52Simple Pleasures20212023
53Lo-Tech Singles20212023
54Struggling Singles20212023
55Red, White & Blue20212023
56Multi-Culti Families20212023
57Back Country Folks20212023
58Golden Ponds20212023
59New Melting Pot20212023
60Small-Town Collegiates20212023
61Second City Generations20212023
62Crossroad Villagers20212023
63Low-Rise Living20212023
64Family Thrifts20212023
65Young & Rustic20212023
66New Beginnings20212023
67Park Bench Seniors20212023
68Bedrock America20212023