Motionworks Popcast™ at Home Claritas Prizm Segments List

Existing Claritas PRIZM Segments

prizm_iddescriptionmin_yearmax_year
01Upper Crust20212025
02Networked Neighbors20212025
03Movers & Shakers20212025
04Young Digerati20212025
05Country Squires20212025
06Winner's Circle20212025
07Money & Brains20212025
08Gray Power20212025
09Big Fish, Small Pond20212025
10Executive Suites20212025
11Fast-Track Families20212025
12Cruisin' to Retirement20212025
13Upward Bound20212025
14Kids & Cul-de-Sacs20212025
15New Homesteaders20212025
16Beltway Boomers20212025
17Urban Elders20212025
18Mayberry-ville20212025
19American Dreams20212025
20Empty Nests20212025
21The Cosmopolitans20212025
22Middleburg Managers20212025
23Township Travelers20212025
24Pickup Patriarchs20212025
25Up-and-Comers20212025
26Home Sweet Home20212025
27Big Sky Families20212025
28Country Casuals20212025
29White Picket Fences20212025
30Pools & Patios20212025
31Connected Bohemians20212025
32Traditional Times20212025
33Second City Startups20212025
34Young & Influential20212025
35Urban Achievers20212025
36Toolbelt Traditionalists20212025
37Bright Lights, Li'l City20212025
38Hometown Retired20212025
39Kid Country, USA20212025
40Aspiring A-Listers20212025
41Domestic Duos20212025
42Multi-Culti Mosaic20212025
43City Roots20212025
44Country Strong20212025
45Urban Modern Mix20212025
46Heartlanders20212025
47Striving Selfies20212025
48Generation Web20212025
49American Classics20212025
50Metro Grads20212025
51Campers & Camo20212025
52Simple Pleasures20212025
53Lo-Tech Singles20212025
54Struggling Singles20212025
55Red, White & Blue20212025
56Multi-Culti Families20212025
57Back Country Folks20212025
58Golden Ponds20212025
59New Melting Pot20212025
60Small-Town Collegiates20212025
61Second City Generations20212025
62Crossroad Villagers20212025
63Low-Rise Living20212025
64Family Thrifts20212025
65Young & Rustic20212025
66New Beginnings20212025
67Park Bench Seniors20212025
68Bedrock America20212025