Motionworks Placecast™ Convenience Stores Report

Motionworks Placecast™ products provides for Places and Regions since 2019.

Convenience Stores

Motionworks Placecast™ provides visits and occupancy at Motionworks Places and Regions since 2019. These insights are produced with the Motionworks Population Intelligence Platform. Placecast™ is used for investigating visitation trends at locations through time.

The following document provides an overview of the validation of Motionworks Convenience Stores. Motionworks measures visitation at 24,417 convenience stores. Places can be standalone or within a larger building or a complex. Out of the total number, 21,945 are standalone locations where they can be directly measured. Figure below indicates the distribution of all Motionworks Convenience Stores across the United States.

Convenience Stores Geographical Distribution

	Median Visits per Week 2019	Median Visits per Week Current Year	Median Visits per Week Overall	Median Dwell Time 2019	Median Dwell Time Current Year	Median Dwell Time Overall
V2.0	1,700	2,290	2,470	17	13	15
V2.1	2,050	2,520	2,720	23	12	17

Weekly Visit Trends

Figure below shows the trend of weekly visits - median (red) as well as 25th to 75th percentile band (green) - over time across all convenience stores. This is then compared to the median weekly first-party counts (blue). Note that the median weekly visits are created based on 24,415 of places, whereas the median weekly first-party data are calculated based on the visits of 23 places.

$Convenience Stores Weekly visits, measured vs. first party data\label{trends}$

Weekly Visit Per 1K SQFT Trends (Standalone)

Figure below shows the trend of weekly visits per 1000 square feet of space (ksf) - median (red) as well as 25th to 75th percentile band (green) - over time across only standalone convenience stores that can be directly measured or at least they are provided with a polygon/size. This is then compared to the median weekly first-party counts (blue). Note that the median weekly visits are created based on 22,015 of places, whereas the median weekly first-party counts are calculated based on the visits of 22 places.

Convenience Stores Standalone Weekly Visits per 1000 SQFT, measured vs. first party data

Day of Week and Hour of the Day Profiles

Figure below shows the average proportion of the weekly visits that fall within a specific hour of a specific day of the week. Color represents the year, and each band represents the variation over the months of the year.

Convenience Stores Day of Week and Hour of Day Profiles

Weekly Visit Scores

Table below presents the historical average scores for Convenience Stores. Note that 1 is the perfect score. Scores are calculated
based on how well they compare with their cohorts of places, and how far off their observed (1) visitation, (2) dwell, (3) hourly profile,
and (4) footprint is from our best estimation based on their location, size, urbanicity, and the type of the place. Please refer to the scoring
document for more details.

Note that, if a place's direct measurements are scored below a certain threshold. The place is then considered as unfocused and therefore
passed through the unfocused methodology and their stats are estimated based on the location, size, and the type of the place using insights
from other focused places in the vicinity. Please refer to unfocused methodology document for more details.

Average Dwell Score	Average Footprint Score	Average Profile Score	Average Visit Score
0.69	0.66	0.9	0.71

Figures below shows the average and 25th/75th percentiles of the score across all of the Convenience Stores for every month since January 2019.
The dashed line shows the previous delivery statistics, whereas, the solid line is the current delivery.

Visit Score Graph

Convenience Stores Visit Score

Dwell Score Graph

Convenience Stores Dwell Score

Profile Score Graph

Convenience Stores Profile Score

Footprint Score Graph

Convenience Stores footprint Score

Updated 13 days ago