Theaters

Motionworks Placecast™ provides visits and occupancy at Motionworks Places and Regions since 2019. These insights are produced with the Motionworks Population Intelligence Platform. Placecast™ is used for investigating visitation trends at locations through time.

The following document provides an overview of the validation of Motionworks Theaters. Motionworks measures visitation at 19,690 theaters. Places can be standalone or within a larger building or a complex. Out of the total number, 19,667 are standalone locations where they can be directly measured. Figure below indicates the distribution of all Motionworks Theaters across the United States.

Weekly Visit Trends

Figure below shows the trend of weekly visits - median (red) as well as 25th to 75th percentile band (green) - over time across all theaters. This is then compared to the median weekly first-party counts (blue). Note that the median weekly visits are created based on 19,695 of places, whereas the median weekly first-party data are calculated based on the visits of 0 places.

Weekly Visit Per 1K SQFT Trends (Standalone)

Figure below shows the trend of weekly visits per 1000 square feet of space (ksf) - median (red) as well as 25th to 75th percentile band (green) - over time across only standalone theaters that can be directly measured or at least they are provided with a polygon/size. This is then compared to the median weekly first-party counts (blue). Note that the median weekly visits are created based on 19,671 of places, whereas the median weekly first-party counts are calculated based on the visits of 0 places.

Day of Week and Hour of the Day Profiles

Figure below shows the average proportion of the weekly visits that fall within a specific hour of a specific day of the week. Color represents the year, and each band represents the variation over the months of the year.

Weekly Visit Scores

Table below presents the historical average scores for Theaters. Note that 1 is the perfect score. Scores are calculated
based on how well they compare with their cohorts of places, and how far off their observed (1) visitation, (2) dwell, (3) hourly profile,
and (4) footprint is from our best estimation based on their location, size, urbanicity, and the type of the place. Please refer to the scoring
document for more details.

Note that, if a place's direct measurements are scored below a certain threshold. The place is then considered as unfocused and therefore
passed through the unfocused methodology and their stats are estimated based on the location, size, and the type of the place using insights
from other focused places in the vicinity. Please refer to unfocused methodology document for more details.

Figures below shows the average and 25th/75th percentiles of the score across all of the Theaters for every month since January 2019.
The dashed line shows the previous delivery statistics, whereas, the solid line is the current delivery.

Visit Score Graph

Dwell Score Graph

Profile Score Graph

Footprint Score Graph